Intelligent ABM

**piceworks Ziff Davis** (SWZD) offers a sophisticated suite of solutions aimed at enhancing B2B marketing and sales performance through data-driven strategies. Their flagship product, **Intelligent ABM™**, leverages a combination of first-party and third-party intent data to provide businesses with deep insights into buying collectives within in-market accounts. This robust platform is designed to help companies plan and execute highly effective account-based marketing (ABM) strategies by integrating seamlessly with major marketing automation tools and CRM systems. The user interface of Spiceworks Ziff Davis is streamlined to facilitate the management of ABM campaigns, featuring seamless integrations with platforms like HubSpot, Marketo, and Salesforce. Users can build and prioritize target account lists, activate integrated marketing campaigns, and monitor performance through a user-friendly dashboard. The platform's functionality is centered around optimizing account lists, executing data-driven marketing campaigns, and enhancing visibility into buying collectives. **Key features** of Intelligent ABM™ include target account list prioritization, data appends, lookalike expansion, campaign activation, and purchase intent scores. The platform also offers a campaign analytics dashboard to track performance and site attribution.