JEMLA

Jemla is a B2B e-commerce platform designed to simplify retail operations for small and medium-sized businesses in Ethiopia. By providing easy access to Fast Moving Consumer Goods (FMCGs) at competitive prices, Jemla addresses the challenges local retailers face, such as high sourcing costs, excessive delivery fees, and market distortions caused by top traders. The platform’s ability to aggregate demand and offer last-mile logistics ensures that retailers receive their products efficiently, often within 24 hours, which significantly reduces the operational burden of sourcing and transporting goods. Beyond basic product delivery, Jemla enhances business operations through digital financial services, allowing retailers to accept payments digitally and even earn additional income from facilitating financial transactions. The platform also provides access to working capital based on purchasing behavior, giving retailers opportunities to expand inventory and grow their businesses. Additionally, real-time analytics on product purchase behavior helps retailers make informed decisions, improve inventory management, and boost customer loyalty. With over 10,000 registered retailers and 80,000 SKUs available, Jemla has established itself as a reliable partner in Ethiopia’s retail ecosystem.