About Kantar Marketplace
Kantar Marketplace is a market research platform from Kantar that provides insights professionals, marketers, and agencies with tools to test, learn, and move faster. It combines Marketplace, Ad testing and development, advancement and product development, Media planning and effectiveness, and Brand insights so users can make informed decisions efficiently. This platform enables users to gather actionable data quickly, facilitating the development of effective marketing strategies and product advancements. Key capabilities: Marketplace Ad testing and development advancement and product development Media planning and effectiveness Brand insights Best for: insights professionals and marketers that need to conduct research and gain actionable insights rapidly.
Kantar Marketplace is a robust, AI-powered platform developed by Kantar, one of the world's leading data, insights, and consulting companies. Tailored specifically for market researchers, brand managers, and advertising professionals, the platform offers a fast and agile way to access validated market research tools, conduct studies, and get insights to inform decision-making. It is designed to streamline the research process through automation and provides a variety of self-service solutions such as creative testing, brand tracking, and consumer profiling. Kantar Marketplace’s core strength lies in its ability to deliver quick, actionable insights backed by Kantar’s proprietary data and global research methodologies. The user interface of Kantar Marketplace is modern, sleek, and purposefully designed for ease of use. It follows a logical layout with a clear dashboard that guides users through the setup, execution, and results analysis of their research projects. Navigation is intuitive, and the platform uses a modular layout where each research solution is presented as a tile with descriptions and use-case examples.
Pros & Cons
- +Solutions are independently validated to predict sales and brand growth.
- +Delivers decision-quality insights in as little as a few hours.
- +Access to a vast global consumer base across 80+ countries.
- +Offers both self-serve options and expert service, with flexible pricing.
- +Provides a wide range of tools for various marketing research needs.
- −"Pay as you go" and volume commitments suggest it might be a significant investment for some users.
- −While "intuitive," any powerful platform may still require time to master its full capabilities.
- −The reliance on the "Meaningful Different and Salient" framework might not align with all research methodologies.
- −While pricing options are mentioned, specific cost details are not provided, requiring a demo or contact for further information.
Features
Key features
- Meaningful Different and Salient Framework Integration
- Predicts marketing's impact on incremental sales and brand equity using a unique, validated framework.
- Flexible Research Tools
- Offers a comprehensive suite of tools for optimizing marketing mix, from idea testing to campaign launch, with options for self-serve or expert-assisted studies.
- Global Consumer Access
- Provides access to over 150 million consumers and solutions available in 80+ countries, enabling global consumer perspectives.
- Intuitive Visual Analytics Dashboards
- Facilitates easy understanding of results, synthesis of insights across projects, and performance comparison against norms for faster decision-making.
- Validated Solutions for Sales & Brand Growth
- Independent validation confirms that its solutions predict sales and brand growth, offering reliable insights.
- Team-Level Access & Data Sharing
- Allows for sharing of learnings throughout an organization with team-level access to project data, fostering collaboration.
Additional features
- Full Suite of Market Research Tools
- Offers a comprehensive set of tools for various marketing needs.
- Optimized Marketing Mix
- Helps users improve their marketing strategies.
- Feedback on Ideas
- Allows for testing and getting feedback on new concepts.
- New Product Development
- Supports the process of creating and launching new products.
- Campaign Launch Optimization
- Aids in improving the effectiveness of marketing campaigns.
- Self-Serve Studies
- Provides the flexibility for users to conduct studies independently.
- Expert Service Integration
- Combines platform speed with professional assistance.
- Pay-as-you-go Option
- Offers flexible payment based on usage.
- Volume Commitment Discounts
- Provides value for committing to higher usage.
- Team-Level Access to Project Data
- Enables sharing of research findings within an organization.
- Intuitive Visual Analytics Dashboards
- Presents data in an easy-to-understand visual format.
- Synthesize Insights Across Projects
- Allows for combining learnings from multiple studies.
- Performance vs. Norms Analysis
- Enables comparison of results against established benchmarks.
- Global Consumer Perspectives
- Provides access to diverse consumer viewpoints worldwide.
- Access to 150 Million+ Consumers
- A vast pool of potential research participants.
- Solutions in 80+ Countries
- Global availability of the platform and its tools.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Kantar Marketplace
Kantar Marketplace is a market research platform from Kantar that provides insights professionals, marketers, and agencies with tools to test, learn, and move faster. It combines Marketplace, Ad testing and development, advancement and product development, Media planning and effectiveness, and Brand insights so users can make informed decisions efficiently. This platform enables users to gather actionable data quickly, facilitating the development of effective marketing strategies and product advancements. Key capabilities: Marketplace Ad testing and development advancement and product development Media planning and effectiveness Brand insights Best for: insights professionals and marketers that need to conduct research and gain actionable insights rapidly.
Kantar Marketplace Details
Kantar Marketplace's In-App Market Place
Does Kantar Marketplace have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), CAD (CA$), AUD (A$), CNY (CN¥), INR (₹)
Pros & Cons
- Solutions are independently validated to predict sales and brand growth.
- Delivers decision-quality insights in as little as a few hours.
- Access to a vast global consumer base across 80+ countries.
- Offers both self-serve options and expert service, with flexible pricing.
- Provides a wide range of tools for various marketing research needs.
- "Pay as you go" and volume commitments suggest it might be a significant investment for some users.
- While "intuitive," any powerful platform may still require time to master its full capabilities.
- The reliance on the "Meaningful Different and Salient" framework might not align with all research methodologies.
- While pricing options are mentioned, specific cost details are not provided, requiring a demo or contact for further information.
Kantar Marketplace's Support Options
Kantar Marketplace's Alternatives
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