About Kantar Marketplace
Kantar Marketplace is a market research platform from Kantar that provides insights professionals, marketers, and agencies with tools to test, learn, and move faster. It combines Marketplace, Ad testing and development, advancement and product development, Media planning and effectiveness, and Brand insights so users can make informed decisions efficiently. This platform enables users to gather actionable data quickly, facilitating the development of effective marketing strategies and product advancements. Key capabilities: Marketplace Ad testing and development advancement and product development Media planning and effectiveness Brand insights Best for: insights professionals and marketers that need to conduct research and gain actionable insights rapidly.
Kantar Marketplace Details
Kantar Marketplace's In-App Market Place
Does Kantar Marketplace have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), CAD (CA$), AUD (A$), CNY (CN¥), INR (₹)
Pros & Cons
- Solutions are independently validated to predict sales and brand growth.
- Delivers decision-quality insights in as little as a few hours.
- Access to a vast global consumer base across 80+ countries.
- Offers both self-serve options and expert service, with flexible pricing.
- Provides a wide range of tools for various marketing research needs.
- "Pay as you go" and volume commitments suggest it might be a significant investment for some users.
- While "intuitive," any powerful platform may still require time to master its full capabilities.
- The reliance on the "Meaningful Different and Salient" framework might not align with all research methodologies.
- While pricing options are mentioned, specific cost details are not provided, requiring a demo or contact for further information.