Keyhole logo

Keyhole

by Muck Rack · Since 2009
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Quick facts
VendorMuck Rack
Year launched2009
StatusActive
LocationToronto, Canada
Countries servedN/A
Languages1
IntegrationsN/A
Free tierNO
Free trialYES
Contact salesYES

About Keyhole

Keyhole is a social listening and media intelligence platform. It provides social media monitoring, analytics, and reporting for brands to track conversations, trends, and competitors across platforms like Facebook, Instagram, X, TikTok, and YouTube.

Keyhole is a social media intelligence tool that provides social listening, analytics, and reporting capabilities. Now part of Muck Rack, the platform is designed for agencies, brands, and nonprofits to monitor online conversations, track brand mentions, and analyze campaign performance. Key features include real-time social listening across major platforms like X, Instagram, and TikTok, as well as news sites and blogs. It offers in-depth analytics for social profiles, competitor benchmarking, and historical data access to inform future strategies. The platform allows users to create customizable, shareable reports. While pricing is not publicly listed, a free trial is available, and support is offered through a help center. It is a web-based SaaS application.

Pros & Cons

Pros
  • Combines social listening with media intelligence in one platform.
  • Tracks a wide range of platforms including X, Instagram, TikTok, Facebook, and YouTube.
  • Provides real-time data and historical insights for strategic planning.
  • Offers competitor benchmarking and sentiment analysis.
  • Allows for the creation of customizable, branded reports.
Cons
  • Pricing information is not publicly available and requires a demo or sales contact.
  • The product is now integrated with Muck Rack, which might be confusing for users familiar with the standalone Keyhole brand.

Features

Key features

Social Listening

Tune into conversations about your brand, competitors, and industry trends across social media, news, blogs, and forums.

Social Media Analytics

Track performance metrics like reach, engagement, and follower growth for Instagram, Facebook, X, TikTok, and LinkedIn from a single dashboard.

Historical Insights

Access historical data to inform strategy, explore past conversations, and identify emerging trends.

Hashtag and Keyword Tracking

Monitor specific hashtags and keywords to gather precise data on campaigns and topics of interest.

Competitor Benchmarking

Compare social media performance against competitors, analyzing share of voice, engagement, and content strategies.

Customizable Reporting

Create and share branded reports with custom logos and descriptions, exportable as PDF, Excel, or shareable links.

Additional features

Sentiment Analysis

Analyze the sentiment behind brand mentions to engage with appropriate replies.

Trend Identification

Spot rising and popular keywords and trends to keep content relevant.

Influencer Tracking

Compare influencer performance, track their growth, and identify potential brand champions.

Optimal Posting Times

Receive recommendations on the best times to post to maximize reach and impact.

Content Performance Analysis

Understand which content types (videos, images, text) resonate best with your audience.

Campaign Monitoring

Track the success of marketing efforts with metrics on reach and engagement for specific campaigns.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Countries served
1
Interface languages
Billing currencies

Interface languages

English

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