Keyword Management for PPC logo

Keyword Management for PPC

by WordStream · Since 2007
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ActiveAvailable globallyCloud
Quick facts
VendorWordStream
Year launched2007
StatusActive
Location7950 Jones Branch Dr, McLean, Virginia 22102, US
Countries servedGlobal
Languages11
Integrations1+
Free tier
Free trial
Contact salesYES

About Keyword Management for PPC

Keyword Management for PPC is a keyword management software from WordStream that assists in managing pay-per-click advertising campaigns. It provides keyword research, performance tracking, and bid management so users can improve their PPC efforts. The software offers insights into keyword effectiveness and recommendations for improving ad spend. Additionally, it includes a dashboard for monitoring campaign performance in real-time. Key capabilities: keyword research performance tracking bid management competitive analysis reporting tools Best for: digital marketers that need to improve their PPC campaigns for better visibility and ROI.

The WordStream Free Keyword Tool is a valuable resource for businesses looking to enhance their pay-per-click (PPC) advertising campaigns by providing relevant keyword suggestions. It helps users generate keywords that are tailored to their industry and location, offering essential data like search volume, competition levels, and estimated cost per click (CPC). This tool enables businesses to select the most effective keywords for their PPC campaigns, optimize their marketing budget, and improve search engine rankings through organic or paid search efforts. The tool features a user-friendly interface that allows marketers to quickly input a keyword or website URL and receive relevant keyword suggestions. With filtering options based on industry and location, users can refine their results to target specific audiences. The Free Keyword Tool provides detailed search volume and competition data from both Google and Bing, which helps users make informed decisions about which keywords to prioritize. The results can be downloaded as a CSV file for easy integration into PPC campaigns on Google Ads or Bing Ads.

Pros & Cons

What users like
  • +Comprehensive tool for Google Ads and SEO management.
  • +Keyword generator and analysis features are useful.
  • +User-friendly interface, especially for beginners.
  • +Simple and easy to use, with good results for US clients.
What users flag
  • Initial connection with Google can be confusing.
  • Limited features compared to more structured platforms.
  • Works best for US clients only.

Features

Key features

Keyword Suggestions
Users input a keyword or URL and receive a list of related keyword ideas with essential performance data like search volume and CPC.
Industry-Specific Filtering
The tool allows filtering keyword results by over 20 industries to ensure the keywords are highly relevant to the business’s niche.
Country-Specific Data
Users can filter keyword suggestions by specific countries, ensuring localized keyword targeting for global or regional campaigns.
CSV Export
Users can download their keyword lists as CSV files, making it easy to incorporate the keywords directly into Google Ads or Bing Ads campaigns.
Competitive Data
The tool provides data on competition levels for each keyword, allowing users to prioritize keywords that are easier to rank for or bid on.

Additional features

Search Volume Data
Access accurate search volume for each keyword on both Google and Bing, helping marketers identify high-potential keywords.
Cost Per Click (CPC)
Information on the estimated cost per click for keywords helps marketers optimize their advertising budget.
Long-tail Keyword Suggestions
Find longer keyword phrases that are easier to rank for and are typically cheaper for PPC campaigns.
Related Keywords
Discover additional relevant keywords that may not be immediately obvious but could improve the marketing strategy.
Negative Keywords
Identify keywords that should be excluded from PPC campaigns to avoid wasting budget on irrelevant clicks.
Website URL Analysis
Users can input a competitor's or their own website URL to generate a list of keywords used on the site.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
11
Interface languages
10
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianDutchPortugueseChineseJapaneseRussianKorean.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇲🇽MXN

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