Khula! Produce Trader (Google Play) logo

Khula! Produce Trader (Google Play)

by Khula
No reviews yet
Active1+ countriesCloud
Quick facts
VendorKhula
Year launched
StatusActive
Location36 HOOFD ST JOHANNESBURG 2001 South Africa
Countries served1+
Languages1
Integrations
Free tier
Free trial
Contact salesYES

About Khula! Produce Trader (Google Play)

Khula. Produce Trader is a mobile application from Khula that facilitates trading in agricultural produce. It provides features such as product listings, buyer and seller matching, and transaction tracking so users can efficiently connect and conduct business. This platform is designed for farmers and traders to manage their produce sales, ensuring better market access and reducing transaction costs. Users can quickly find local buyers or sellers, monitor market prices, and complete transactions securely. Key capabilities: product listings buyer-seller matching transaction tracking market price monitoring user profiles Best for: farmers and agricultural traders that need to improve their trading capabilities.

Khula! Produce Trader is the "Stock Exchange" for African agriculture. It successfully digitizes the complex, often messy world of fresh produce trading by providing a transparent, high-trust environment. By combining live inventory tracking with innovative financial tools like invoice discounting, it doesn't just help farmers sell crops—it helps them build sustainable businesses. It is a benchmark for how agritech can drive financial inclusion and food security across the continent.

Pros & Cons

What users like
  • +Farmers can buy seeds and get loans in the same ecosystem.
  • +Removes predatory middlemen by allowing direct price negotiation.
  • +Connects small farmers to high-value buyers
What users flag
  • Small farmers must meet certain quality/minimum requirements to join.
  • Requires stable connectivity to update live availability and manage orders.

Features

Key features

Live Availability Posting
Allows farmers to post real-time stock levels and varieties of produce currently ready for harvest or already in storage.
Direct Order Management
Buyers (hotels, retailers) can place orders directly with suppliers, managing quantities and delivery timelines in-app.
Safe Integrated Payments
Includes a "Wallet" update that allows buyers to pay invoices through the app safely, with transparent trading statements.
Invoice Discounting
A specialized financial tool that allows farmers to get paid faster by selling their invoices at a discount to improve immediate cash flow.
Contract Trading
Facilitates "program trading" where buyers and farmers lock in future production at agreed terms before the harvest even starts.

Additional features

Team Management
Both buyers and suppliers can add multiple team members to manage a single account.
Document Downloads
Users can download official invoices, delivery notes, and trading statements directly.
Negotiable Terms
Features tools to manage and set specific terms with individual buyers or suppliers.
Farmgate & Delivered Pricing
Allows users to set pricing based on whether the buyer picks up the produce or the farmer delivers it.
Packaging Configuration
High detail settings for adding product varieties, packaging sizes, and pallet configurations.
Market Statistics
Provides a view of current market trends and stats to help users price their produce competitively.
Profile Verification
A rigorous onboarding process to ensure all traders on the platform are legitimate enterprises.
Real-time Inventory Tracking
Integrated tools for farmers to track what has been sold vs. what is remaining in the field.
Buyer Offer Management
Buyers can send offers to farmers for specific batches of produce.
Audit Trails
Every transaction and message is logged to ensure transparency in case of disputes.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
1
Billing currencies

Available in

South Africa

Interface languages

English

Billing currencies

🇿🇦ZAR

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