About Lately
Lately is an all-in-one social media AI content writing solution from Lately that supports social media marketing professionals and teams. It combines an Artificial Social Intelligence Engine, a Brand Hierarchy System, and Just-right Pricing so users can effectively scale their social marketing programs. The platform is designed to boost engagement, clicks, and leads by providing tools that help create and distribute content efficiently. Lately also offers features such as leadership insights, professional services, press and news updates, contact options, and integration with HubSpot Marketing Hub. Key capabilities: Artificial Social Intelligence Engine Brand Hierarchy System Just-right Pricing Leadership Professional Services Best for: social media marketing professionals and teams that need a comprehensive content writing solution.
Lately is an AI-powered social media marketing platform built to simplify content creation, scheduling, and publishing for businesses of all sizes. With a focus on repurposing long-form content like blogs, podcasts, and videos into dozens of optimized social media posts, Lately helps brands maintain consistency and scale their digital presence. The software is particularly powerful thanks to its use of neuroscience and machine learning, allowing it to learn a brand’s voice and tailor content accordingly. The intuitive user interface includes a calendar-based scheduler, post editor, and tools for reviewing, approving, and managing campaigns. With integrations to major platforms like HubSpot, Salesforce, Hootsuite, and Sprinklr, Lately fits seamlessly into most digital marketing ecosystems. It's compatible with desktop browsers and supports collaborative workflows, making it a solid choice for teams. Key features include AI-powered writing, voice modeling, scheduling, performance analytics, and employee advocacy. Enterprise users gain access to unlimited accounts, users, and languages, as well as compliance tools and white-glove support. Pricing starts at $239/month for the Growth plan, while Enterprise pricing is available upon request.
Pros & Cons
- +Efficiently creates social content from long-form content (blogs, videos, podcasts)
- +Easy content scheduling across multiple social platforms
- +Supports evergreen content creation
- +Centralized platform for managing content, brand messaging, and social posts
- +Great for content reuse and visual planning (calendars, graphics, etc.)
- +Excellent customer service and responsiveness to feedback
- +Helps demonstrate ROI and audience reach (analytics, tracking)
- −Occasional system slowness and performance issues
- −Analytics can be confusing or inaccurate
- −Learning curve for new users
- −Pricing may be too high for solopreneurs or smaller teams
- −Limit on number of connected social accounts in basic plan
- −Content often needs manual tweaks per platform (e.g., hashtags for LinkedIn)
Features
Key features
- AI-Powered Writing
- Automatically generates social posts from long-form content.
- Voice Modeling
- Learns and replicates brand voice over time.
- Content Scheduling
- Schedule posts across platforms with drag-and-drop calendars.
- Employee Advocacy
- Share content across internal teams for extended reach.
- Analytics
- Tracks performance, clicks, leads, and engagement.
Additional features
- AI-Powered Content Writer
- Automatically transforms long-form content (blogs, videos, podcasts) into short-form social posts tailored to each platform.
- Full Publishing Calendar
- Gives a visual overview of all scheduled posts across channels, making planning and organization simple.
- Content Scheduling and Automation
- Enables you to plan, automate, and queue posts in advance, freeing up your time.
- Performance Analytics
- Tracks engagement, clicks, impressions, and lead generation to help measure success and refine strategy.
- Voice Model Customization
- Learns and mimics your brand’s tone and writing style for consistent messaging across all content.
- RSS Feed Integration
- Pulls content directly from your blog or other sources to automatically generate new social posts.
- Multi-User Collaboration
- Supports multiple user roles and permissions, allowing teams to collaborate efficiently.
- Compliance and Approval Workflows
- Set up mandatory review steps for each post to maintain regulatory or brand compliance.
- Foreign Language/Dialect Adaptation
- Customizes content for different regions by adjusting tone, dialect, or translating languages (Enterprise).
- VIP Customer Service
- Provides premium support with direct access to the Lately team for faster assistance and expert help.
- Unlimited Users/Social Channels (Enterprise)
- No limits on team size or number of connected social accounts for enterprise users, ideal for large teams or agencies.
Pricing
Monthly plans
Growth
USD 239
Countries & Languages
Interface languages
Billing currencies
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About Lately
Lately is an all-in-one social media AI content writing solution from Lately that supports social media marketing professionals and teams. It combines an Artificial Social Intelligence Engine, a Brand Hierarchy System, and Just-right Pricing so users can effectively scale their social marketing programs. The platform is designed to boost engagement, clicks, and leads by providing tools that help create and distribute content efficiently. Lately also offers features such as leadership insights, professional services, press and news updates, contact options, and integration with HubSpot Marketing Hub. Key capabilities: Artificial Social Intelligence Engine Brand Hierarchy System Just-right Pricing Leadership Professional Services Best for: social media marketing professionals and teams that need a comprehensive content writing solution.
Lately Details
Lately's In-App Market Place
Does Lately have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
NA
Pricing Options
Plans
Monthly plans
Growth
USD 239
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), INR (₹), RUB (₽), BRL (R$)
Pros & Cons
- Efficiently creates social content from long-form content (blogs, videos, podcasts)
- Easy content scheduling across multiple social platforms
- Supports evergreen content creation
- Centralized platform for managing content, brand messaging, and social posts
- Great for content reuse and visual planning (calendars, graphics, etc.)
- Excellent customer service and responsiveness to feedback
- Helps demonstrate ROI and audience reach (analytics, tracking)
- Occasional system slowness and performance issues
- Analytics can be confusing or inaccurate
- Learning curve for new users
- Pricing may be too high for solopreneurs or smaller teams
- Limit on number of connected social accounts in basic plan
- Content often needs manual tweaks per platform (e.g., hashtags for LinkedIn)
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