Launch

Launch is a marketing software platform from Adobe that supports digital use management. It provides capabilities for tag management, data governance, and API integrations so businesses can track and analyze user interactions efficiently. Launch allows users to manage important marketing tools in one place while ensuring data privacy and compliance. Users benefit from its ability to adapt quickly to changing marketing needs and integrate various analytics tools without extensive coding requirements. Key capabilities: tag management data governance API integrations user permissions version control Best for: marketing teams that need to implement and manage tracking solutions across digital channels.