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LiveIntent

by LiveIntent · Since 2009
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ActiveAvailable globallyCloud
Quick facts
VendorLiveIntent
Year launched2009
StatusActive
LocationNew York, NY
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About LiveIntent

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LiveIntent by LiveIntent is a powerful display advertising software that aims to help businesses reach their target audience effectively and efficiently. One of its standout features is its ability to deliver personalized advertisements to users based on their browsing behavior, interests, and demographics. The user interface of LiveIntent is intuitive and user-friendly, making it easy for marketers to set up and manage their ad campaigns. The platform's design elements are clean and straightforward, enhancing the overall user experience. What sets LiveIntent apart from its competitors is its core functionalities, such as real-time bidding and programmatic ad buying. These innovative aspects enable users to optimize their ad placements and maximize their ROI. In terms of performance, LiveIntent excels in speed, efficiency, and reliability, even when managing large datasets or complex operations. Its robust infrastructure ensures that ads are delivered promptly and accurately to the right audience. In conclusion, LiveIntent is a reliable and efficient display advertising software that offers a range of innovative features to help businesses reach their target audience effectively.

Pros & Cons

Pros
  • People-based marketing: Uses stable identifiers like hashed emails for accurate targeting.
  • Privacy-friendly: Operates without third-party cookies, aligning with modern data privacy rules.
  • High engagement inventory: Access to premium newsletter audiences with strong open rates.
  • Wide integration network: Works with major CDPs, DMPs, analytics, and ESP platforms.
Cons
  • Pricing undisclosed: No public rates, making it less accessible for smaller businesses.
  • No self-service trial: Onboarding typically requires enterprise-level contracts.
  • Limited public support details: No clear live chat or phone support information on the site.
  • Language support unclear: No documentation on multilingual availability.

Features

Key features

Real-time ad serving

Displays ads in emails at the moment they are opened for maximum relevance.

Authenticated Bridge

Uses hashed email identifiers to enable privacy-compliant targeting without cookies.

LiveTag & LiveConnect

Tracks and connects user behavior across devices and channels through embedded code.

Flexible ad units

Supports various ad formats like IAB banners and native ads to match publisher design.

Yield optimization

Maximizes revenue using blocklists, allowlists, and targeting parameters.

Additional features

First-party audience activation

Leverages a publisher’s own subscriber data for precise targeting.

Identity resolution

Links user interactions across channels to create unified customer profiles.

Native Ad Blueprints

Delivers ads styled to blend seamlessly with email content for better engagement.

Integration with DMP/CDP platforms

Connects with data management and customer data platforms for advanced targeting.

Reporting & analytics

Provides performance metrics to measure and refine campaigns.

Attribution tracking

Connects ad impressions to downstream conversions for ROI analysis.

Cross-channel reach

Extends campaigns from email to web and mobile audiences.

Brand safety tools

Ensures ads appear in suitable and approved contexts.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
21
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇭🇰HKD🇮🇳INR🇷🇺RUB🇲🇽MXN🇧🇷BRL🇰🇷KRW🇨🇭CHF🇸🇪SEK🇳🇴NOK🇩🇰DKK🇸🇬SGD🇳🇿NZD🇵🇱PLN🇹🇷TRY

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