About LiveRamp
LiveRamp is a data collaboration platform from LiveRamp that supports businesses in building brand and business value through flexible collaboration. It combines features like strengthening enterprise identity, improving consumer data strategy, and activating and improving media to help measure impact across various channels. LiveRamp provides access to one of the world’s most capable data collaboration networks, facilitating intelligent solutions for ambitious marketing and business goals. The platform is proven by industry leaders and recognized for its leadership and advancements. Key capabilities: Strengthen Enterprise Identity improve Consumer Data Strategy Activate + improve Media Power Measurement + Analytics Build + Grow My Media Network Best for: businesses that need effective data collaboration and measurement solutions.
LiveRamp Details
LiveRamp's In-App Market Place
Does LiveRamp have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
NA
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), CHF (Fr), SEK (kr)
Pros & Cons
- Exceptional Identity Resolution: Connects fragmented customer data across online/offline sources with high accuracy, crucial in a cookie-less world.
- Strong Privacy Focus: Built with privacy by design, GDPR/CCPA compliance, and advanced privacy-enhancing technologies.
- Vast Partner Network: Extensive ecosystem allows broad activation and measurement across many platforms and publishers.
- Clean Room Capabilities: Enables secure, privacy-safe data collaboration and analytics with multiple partners.
- Proven ROI: Demonstrates significant return on investment for marketing spend.
- Performance Issues: Some users report slow performance, delays, freezing, and glitches, especially with larger files.
- Customer Support: Frustration with poor call support, slow response times, and reliance on automated agents has been noted.
- Complexity & Cost: Can be complex to implement and potentially expensive, making it less suitable for smaller businesses.
LiveRamp's Support Options
Community Forums
https://support.liveramp.com/