Locatus logo

Locatus

by Green Street · Since 1997
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ActiveAvailable globallyCloud
Quick facts
VendorGreen Street
Year launched1997
StatusActive
LocationCreative Valley Stationsplein 32 3511 ED Utrecht, Netherlands
Countries servedGlobal
Languages3
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Locatus

Locatus is a data analytics platform from Locatus BV that provides location-based insights. It combines retail intelligence, market analysis, and consumer behavior data so businesses can make informed decisions.

Locatus by Green Street is a sophisticated location intelligence and business intelligence platform designed to support data-driven decision-making in the retail, office, and residential real estate sectors across the Benelux region. The platform stands out for its exceptionally detailed and independently verified datasets, covering hundreds of thousands of retail outlets, office spaces, housing developments, and service providers. Combining advanced GIS mapping with modern BI dashboard functionality, Locatus enables users to analyze spatial data through interactive visualizations, layered demographic filters, and predictive market models without requiring advanced technical expertise. One of its greatest strengths is its commitment to on-the-ground data verification, which provides highly accurate insights into pedestrian foot traffic, retail vacancy rates, competitor clustering, and local market potential. These features make the platform especially valuable for retailers planning expansion strategies, commercial developers evaluating investment opportunities, and municipalities monitoring urban growth trends. Locatus also delivers excellent system performance, handling large-scale regional calculations and complex demographic analyses quickly and reliably without the lag commonly associated with spatial analytics platforms.

Pros & Cons

Pros
  • Features an extensive, proprietary database covering retail, offices, and housing, primarily in the Benelux.
  • Data is continuously updated by a dedicated team of field workers and desk researchers, ensuring high accuracy and currency.
  • Offers specialized analytics tools like a retail risk index and sales forecasting to support strategic decisions.
  • Provides detailed footfall and visitor data for hundreds of shopping areas.
Cons
  • Pricing information is not publicly available and requires contacting the sales team for a quote.
  • The service's primary data strength is concentrated in the Benelux region, with more limited coverage across the rest of Europe.
  • A free trial of the main data platform is not offered, though some static reports are available for free download.

Features

Key features

Retail Database

Provides comprehensive data on retail outlets, including shops, restaurants, and services across the Benelux and select European cities.

Office & Housing Development Databases

Offers detailed information on the Dutch office market and planned housing construction projects to assess market dynamics.

Footfall Data & Visitor Monitoring

Delivers foot traffic counts and visitor analysis for shopping areas to gauge location potential and performance.

Catchment Area Analysis

Maps customer origins and profiles to determine a location's market reach and sales potential.

Retail Risk Index (RRI)

Assesses the viability and risk profile of retail locations based on factors like vacancy rates and competition.

Additional features

Locatus Online Platform

A web-based portal for accessing, visualizing, and analyzing all of Locatus's location-based datasets.

IRIS Sales Forecasting

A predictive tool to forecast potential revenue for new or existing retail locations based on various scenarios.

Vacancy Reports

Generates detailed reports on commercial property vacancies by area, province, or market segment.

Branch and Formula Analysis

Helps identify which retail brands or business types would be a good fit for a specific shopping area.

Custom Data Collection

Field workers can be commissioned to perform custom footfall counts or gather specific on-site data for clients.

Data API & Exports

Allows for the integration of Locatus data into clients' own business intelligence systems and workflows.

Branch Optimization Analytics

Aggregates competitor proximity, pedestrian traffic, and structural vacancy data to identify expansion opportunities.

Risk Assessment Reporting

Quantifies real estate and retail market potential based on factual location data to limit investment risks.

Policy Setting Framework

Analyzes the strong and weak attributes of specific shopping areas and office markets to guide organizational strategies.

Trend Analysis & Publications

Publishes specialized statistical updates regarding European vacancy rates and top retail store formats.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
3
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrench

Billing currencies

🇺🇸USD

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