Lookatme

Lookatme by Media Equation is a mature, Australia-made digital asset management (DAM) platform built to centralize, govern, and reuse images and video across marketing, GLAM, and public-sector workflows. The product has deep roots in museums and archives—Museums Victoria selected an earlier generation of the system for its web-based DAM back in 2009—and today it’s positioned as a cloud DAM with strong governance, approvals, and publishing extensions. It’s developed and managed by Media Equation Pty Ltd, with active presences in Australia, the UK, the US, and Japan. The interface is browser-based and designed for non-technical users, which matters in organizations where marketers, curators, and communications teams all touch the same library. Articles and product pages emphasize intuitive search, multilingual UI options, and guided workflows rather than a file-system mentality. Notably, Lookatme highlights truly multilingual operations—localized notifications, multilingual metadata, and selectable interface languages (including Chinese and Japanese)—which is more than simple label translation and helps cross-regional teams stay aligned. Functionally, Lookatme covers the essentials (ingest, search, permissions, rights, approvals) and leans into creative-team productivity.