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Loomly

by Loomly · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorLoomly
Year launched2015
StatusActive
LocationHeadquarters Los Angeles, California 91604, US
Countries servedGlobal
Languages7
Integrations14+
Free tier
Free trialYES
Contact sales

About Loomly

Loomly is a social media management platform from Loomly that helps brands and agencies manage their social media presence. It offers features such as content creation, scheduling, and performance analytics so users can effectively plan and execute their social media strategies. Loomly provides a user-friendly interface that supports collaboration among team members and allows for the easy generation of post ideas based on trending content. Key capabilities: content calendar analytics dashboard post scheduling collaboration tools post ideas generator Best for: marketing teams and agencies that need to manage multiple social media accounts efficiently.

Loomly is a robust social media management platform designed to help businesses, brands, and marketing teams streamline their social media presence. It offers a wide range of features, including content creation, scheduling, collaboration tools, and detailed performance tracking. Its user interface is clean and intuitive, making it easy for both beginners and seasoned marketers to navigate. The platform integrates seamlessly with major social media networks like Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Pinterest, and Google Business Profile, allowing users to manage all their posts in one centralized dashboard. The platform’s core functionality includes post planning and scheduling, collaboration, and campaign management. With Loomly, users can create and schedule posts ahead of time, ensuring a consistent posting cadence. The streamlined collaboration features allow teams and clients to easily approve and track content progress through customizable approval workflows. Additionally, Loomly offers advanced analytics and reporting tools to track the performance of posts and campaigns, enabling users to optimize their strategies based on detailed insights about engagement, follower growth, and audience demographics.

Pros & Cons

What users like
  • +Efficient social media management for brands with calendar and notifications.
  • +Helpful and pleasant support staff.
  • +Saves time and offers cost-effective solutions.
  • +Beautiful interface and useful content creation tools.
What users flag
  • Does not connect with Instagram profiles.
  • Annoying bots initiating unnecessary conversations.
  • Cannot post directly to Instagram or create stories.
  • Cannot "copy all" posts to another calendar at once.

Features

Key features

Social Media Planning & Scheduling
Loomly allows users to create and schedule posts for all major social media platforms. The feature supports previewing, auto-posting, and scheduling content, helping users stay consistent with their posting schedule without missing important dates.
Streamlined Collaboration & Approvals
Collaboration features in Loomly enable teams and clients to work together seamlessly. Users can create customizable approval workflows, track post history, and view content before it’s published, ensuring smoother processes for approvals and feedback.
Robust Campaign Tracking
This feature helps users track and manage campaigns across multiple brands. It allows users to organize and level posts and assets by campaigns, filter content by campaign type, and generate reports for campaign performance tracking.
Content Calendar & Creative Tools
Loomly provides a content calendar for planning and managing posts, as well as creative tools like built-in image and video editors. These tools allow users to create visual content directly within the platform, and integrate with Canva, Unsplash, and Google Drive.
Advanced Social Analytics & Reports
Loomly offers in-depth social media analytics to measure the performance of posts and campaigns. It tracks follower growth, audience engagement, and demographics, providing insights to help optimize future content strategies.
Simplified Community Management
Loomly’s unified inbox feature allows users to manage messages, comments, and replies across all social media platforms from one central location, streamlining community engagement and customer support.

Additional features

Post Planning & Scheduling
Save time and maintain consistent posting by planning and scheduling content ahead of time. This feature includes the ability to auto-post and preview content across social media channels.
Team Collaboration & Multi-level Approvals
Keep teams and clients in the loop at all stages of content creation and approval. Customize workflows to suit your team's needs and track feedback efficiently.
Content Library
Loomly’s library houses all your past posts and content assets, allowing easy access and reuse. You can categorize and filter content to find and reuse relevant materials.
Image and Video Editor
With Loomly’s built-in editor, users can create and edit images and videos directly within the platform. It integrates with Canva and Unsplash for additional creative resources.
Analytics & Reporting
Track the success of your content with Loomly’s analytics tools. The platform offers detailed reports on engagement, follower growth, and campaign performance, allowing you to make data-driven decisions.
In-App Community Management
Manage your social media interactions from a single dashboard. Assign tasks to team members, use saved replies for faster responses, and maintain a clean inbox.
Campaign Management Tools
Easily organize and manage campaigns, with the ability to filter content by campaign type and generate reports to evaluate the success of each initiative.
Idea Generation
Loomly offers a feature that suggests daily post ideas to keep your content fresh and varied. This feature ensures you never run out of inspiration.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Base

USD 42

Standard

USD 80

Advanced

USD 175

Countries & Languages

Global
Countries served
7
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchDutchItalianGermanPortuguese

Billing currencies

🇺🇸USD

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