About Lotame
Lotame is a data collaboration software/platform from Lotame Solutions that helps marketers connect, enrich, and activate data for smarter advertising. It provides features such as the Global State of Data Collaboration Report Download, Audience Enrichment, and Capabilities so marketers gain insights into customer behavior. The platform allows access to comprehensive reports and tools that improve data collaboration for effective advertising strategies. Additionally, users can tap into a richer view of customers and prospects, improving audience targeting and engagement. Key capabilities: Curation Data Collaboration Addressable Audiences Audience Enrichment Global Reports Best for: marketers that need to improve their advertising strategies through effective data use.
Lotame Details
Lotame's In-App Market Place
Does Lotame have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CNY (¥), INR (₹), RUB (₽), BRL (R$)
Pros & Cons
- Strong Cross-Device Capabilities – Panorama ID effectively tracks users across devices.
- Flexible Data Ingestion – Supports a wide range of data sources and formats.
- Advanced Audience Building Tools – Easy-to-use visual tools for segment creation.
- Privacy-Forward Design – Complies with modern data protection laws and standards.
- Scalable Activation Ecosystem – Integrates with major adtech and martech platforms.
- User Interface Complexity – May feel overwhelming to new users due to deep feature set.
- Steep Learning Curve – Requires training or support for full functionality.
- Data Accuracy Variation – Quality of third-party data can be inconsistent.
- Limited Built-in Attribution Tools – Relies on external platforms for advanced campaign attribution.
Lotame's Support Options
Email Address
info@lotame.comContact
+1 410 379 2195