M-Analytics logo

M-Analytics

by M-Analytics · Since 2018
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DiscontinuedAvailable globallyCloud
Quick facts
VendorM-Analytics
Year launched2018
StatusDiscontinued
LocationPrimary Delft, Zuid-Holland 2600, NL
Countries servedGlobal
Languages17
Integrations
Free tier
Free trial
Contact salesYES

About M-Analytics

M-Analytics is an analytics software platform from M-Analytics [providing a privacy-friendly alternative to Google Analytics]. It combines data ownership, local hosting in the Netherlands, and specific features for government and e-commerce sectors so organizations can maintain control over their data while meeting compliance requirements. This platform allows users to analyze website traffic without compromising user privacy. Key capabilities: data ownership local hosting compliance with regulations tailored for government improved for e-commerce Best for: organizations and businesses that need reliable analytics without sacrificing data privacy.

M-Analytics is a privacy-first, open-source web analytics platform built on Matomo, which serves as an alternative to more traditional analytics tools like Google Analytics. The platform’s key focus is on providing website owners with full control and ownership over their data. Unlike other analytics solutions that may use or share your data, M-Analytics ensures that all collected data remains private and is not sold or repurposed. Its operations are compliant with strict privacy laws, particularly those in the Netherlands, making it an attractive option for users prioritizing data security and privacy. With a clear commitment to transparency, the platform allows users to access and even inspect the code behind the solution, which is not something available with proprietary analytics tools like Google Analytics. The user interface of M-Analytics is designed to be both intuitive and user-friendly, catering to both beginners and more experienced users. Navigating through the platform is simple, with clear, accessible menus and a layout that promotes ease of use.

Pros & Cons

What users like
  • +1. Data Privacy and Ownership: M-Analytics ensures full control and ownership of user data, which is stored securely in the Netherlands and not shared with third parties.
  • +2. Open Source: Built on the open-source Matomo platform, M-Analytics offers transparency and the ability for users to inspect or modify the code.
  • +3. Precision and Accuracy: Unlike many other platforms, M-Analytics does not rely on data sampling, providing full and accurate tracking of every interaction on a website.
  • +4. No Conflict of Interest: M-Analytics does not depend on selling user data for revenue, unlike other analytics platforms that may use data for advertising purposes.
  • +5. User-friendly Interface: The platform offers an intuitive, easy-to-navigate interface that can be customized to suit different users, from beginners to advanced users.
  • +6. Bilingual Support: Provides customer support in both Dutch and English, making it accessible to a wider range of users.
What users flag
  • 1. Limited Integration Options: As an open-source solution, M-Analytics may not integrate as seamlessly with all third-party tools as some proprietary alternatives.
  • 2. Learning Curve for Customization: While the open-source nature allows for customization, it may require some technical expertise to fully take advantage of this flexibility.
  • 3. Smaller Ecosystem: M-Analytics has a smaller user base compared to dominant analytics platforms like Google Analytics, which can limit community support or shared resources.
  • 4. Feature Gap with Paid Solutions: Some advanced features available in high-tier paid versions of other platforms may not be present in M-Analytics, especially in terms of enterprise-level capabilities.

Features

Key features

1. Data Ownership
M-Analytics ensures that all collected data is owned by the website owner, with no data being used for other purposes.
2. Privacy-Focused
The platform prioritizes user privacy, making it a friendly alternative to Google Analytics, which stores data in the United States.
3. Dutch Hosting
M-Analytics is hosted in a Dutch datacenter, ensuring compliance with Dutch privacy laws and constitutional rights.
4. Open Source
Based on the open-source solution Matomo, the source code is publicly available, enabling transparency and verification.
5. No Data Sampling
Unlike Google Analytics, M-Analytics processes every visitor interaction for maximum precision, without using data sampling.
6. Government & Ecommerce Focus
The platform is particularly suited for government and e-commerce websites, optimizing customer journeys and task completion.
7. Multilingual Support
M-Analytics provides support in both Dutch and English, making it accessible for a broader audience.

Additional features

1. Data Ownership
M-Analytics ensures that all collected data is owned by the website owner, with no data being used for other purposes.
2. Privacy-Focused
The platform prioritizes user privacy, making it a friendly alternative to Google Analytics, which stores data in the United States.
3. Dutch Hosting
M-Analytics is hosted in a Dutch datacenter, ensuring compliance with Dutch privacy laws and constitutional rights.
4. Open Source
Based on the open-source solution Matomo, the source code is publicly available, enabling transparency and verification.
5. No Data Sampling
Unlike Google Analytics, M-Analytics processes every visitor interaction for maximum precision, without using data sampling.
6. Government & Ecommerce Focus
The platform is particularly suited for government and e-commerce websites, optimizing customer journeys and task completion.
7. Multilingual Support
M-Analytics provides support in both Dutch and English, making it accessible for a broader audience.
8. No data sampling, providing more precise and accurate insights.
9. Allows for complete inspection of the platform’s code on servers at any time for transparency.
10. Optimizes website tasks such as form submissions and product purchases.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
17
Interface languages
8
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChineseJapaneseKoreanArabicHindiBengaliPunjabiUrduTurkish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇯🇵JPY🇨🇳CNY🇮🇳INR

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