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Mad Curve

by Mad Curve · Since 2022
No reviews yet
ActiveAvailable globallyCloudFree tier
Quick facts
VendorMad Curve
Year launched2022
StatusActive
LocationAigaiou 83, Lakatamia, Flat/Office 104, Nicosia, 2302, CY
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierYES
Free trialYES
Contact salesNO
Last reviewed: May 2026

About Mad Curve

Mad Curve is an exceptional, highly innovative solution in the Mobile App Business Intelligence and Predictive Analytics market.

Mad Curve is an exceptional, highly innovative solution in the Mobile App Business Intelligence and Predictive Analytics market. It completely excels at taking disparate, complex attribution and marketing metrics across multiple app portfolios and normalizing them into a single, SDK-free dashboard that forecasts future revenues and models LTV with remarkable accuracy. The platform's defining advantage is its code-free data collection—giving busy mobile studios a painless way to calculate exact ad campaign payback days and audit financial metrics without risking app stability or loading down engineering teams. While its reliance on clean external attribution data and custom, sales-led pricing require a structured onboarding phase, it represents an invaluable asset for Mobile App Founders, Studio CFOs, User Acquisition (UA) Managers, and Digital Growth Directors who want to stop making blind ad spend choices, prove their growth traction to investors, and scale up their mobile products with complete financial confidence.

Pros & Cons

Pros
  • Verifying data quality at the intake level keeps broken metrics from distorting your business forecasts.
  • Providing clear, boardroom-ready revenue modeling makes the platform invaluable for securing series funding.
  • Combining marketing stats with historic revenue profiles delivers exceptionally sharp cash flow forecasts.
Cons
  • The lack of upfront transparent pricing tiers forces busy app founders to book formal discovery calls to map core costs.
  • The system is built so specifically for mobile app and game data that it will not fit standard brick-and-mortar retail setups.
  • If your underlying third-party ad data is messy or unlinked, the platform's models will lose predictive accuracy.

Features

Key features

Strategic Target Tracking Matrices

Lets you establish concrete EBITDA goals and highlights exactly which projects are missing their milestones.

Automated Data Quality & Sanity Verification

Scans incoming transaction records constantly to flag corrupt variables or data errors before they break models.

Consolidated Multi-Project P&L Business Reports

Aggregates messy, separate project balances into a single dashboard displaying current Revenue and EBITDA.

Predictive LTV & Revenue Engine

Uses advanced historical data modeling to forecast long-term application revenue paths automatically.

No-SDK Data Ingestion Architecture

Eliminates the stress of adding heavy code footprints to apps by pulling metrics cleanly from third-party networks.

Additional features

Real-Time Return on Ad Spend (ROAS) Predictor

Audits marketing campaigns instantly to verify if new user acquisition meets long-term payback targets.

Granular Cohort Retention Analytical Grid

Group users by sign-up windows to evaluate exactly where engagement or monetization begins to slip.

Dynamic Predictive Payback Calculation System

Computes the exact calendar day a marketing campaign will reach 100% financial return.

Vulnerability & Product Leak Isolation Portal

Identifies specific drops in app activity or conversion metrics to show where your product is losing cash.

Fundraising-Ready Reporting Graphics

Formats financial records into clean, boardroom-ready charts tailored for venture capital pitches.

Central User Activity Monitoring Dashboard

Tracks daily active users (DAU) and monetization habits continuously across all active builds.

Privacy-First Data Hashing Gateway

Follows strict data protection laws like GDPR, keeping your user records secure without capturing sensitive info.

Historical Data Comparison Overlays

Compares active live trends directly with historical cycles to adjust for seasonal product changes.

Role-Based Workspace Governance Controls

Secures financial records by letting managers restrict dashboard access based on internal company roles.

Cloud-Native Web Browser Workspace

Ensures fast browser-based performance across systems without needing heavy local software installs.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇪🇺EUR

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