MarketingTracker logo

MarketingTracker

by ScanmarQED · Since 1995
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorScanmarQED
Year launched1995
StatusActive
Location318 W. Adams Chicago, IL 60606
Countries servedGlobal
Languages8
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About MarketingTracker

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MarketingTracker, powered by ScanmarQED, provides businesses with advanced tools for measuring the effectiveness of their marketing strategies. The platform leverages Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to help businesses optimize marketing budgets and improve ROI. These AI-driven solutions offer comprehensive insights into the performance of various marketing channels, enabling companies to allocate resources more effectively and drive growth. With real-time dashboards and powerful analytics, MarketingTracker equips businesses with the tools they need to make data-backed decisions and optimize their marketing efforts. The user interface of MarketingTracker is intuitive and designed for easy navigation, making it accessible to both experienced marketers and those new to data analytics. The cloud-based platform provides users with a live view of their marketing performance, ensuring that data is always up to date. Through its simple, streamlined design, MarketingTracker allows businesses to focus on their marketing objectives rather than struggling with complicated systems. The platform integrates seamlessly with various business tools and marketing channels, making it compatible with CRM platforms, eCommerce systems, and analytics tools, among others.

Pros & Cons

Pros
  • Advanced marketing analytics with AI-driven insights.
  • Seamless integration with multiple data sources.
  • Optimizes marketing spend and improves ROI.
  • Offers real-time data and comprehensive reporting.
Cons
  • Pricing details are not publicly available, which may be a barrier for some businesses.
  • Can be complex for users without prior experience in marketing analytics.

Features

Key features

Marketing Mix Modeling (MMM)

Provides comprehensive insights into the effectiveness of marketing channels, helping businesses optimize budget allocation and drive growth.

Multi-Touch Attribution (MTA)

Tracks each customer interaction, allowing businesses to understand the true influence of every touchpoint in the customer journey.

Real-Time Dashboards

Offers a live view of marketing performance, ensuring users have up-to-date information to make quick, data-backed decisions.

Data Integration

Seamlessly integrates with multiple marketing and business intelligence platforms to consolidate data and offer a comprehensive view of marketing effectiveness.

Advanced Analytics

Uses AI-driven analysis to uncover key insights and drive smarter marketing decisions.

Additional features

Universal Attribution

Allows businesses to assess the full impact of their marketing efforts across various channels.

KPI Tracking

Monitors important KPIs such as revenue, ROI, and customer lifetime value, helping businesses evaluate marketing performance.

Long-Term Effect Measurement

Measures the incremental effects of long-term marketing strategies like brand awareness and market positioning.

Strategic and Tactical Insights

Offers both high-level strategic insights and actionable, day-to-day tactical recommendations to improve marketing efforts.

Cost Efficiency

Reduces marketing costs by optimizing ad spend through better budget allocation.

Continuous Optimization

Provides tools for ongoing improvements to marketing strategies, driving continuous ROI growth.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
8
Interface languages
20
Billing currencies

Interface languages

EnglishFrenchSpanishGermanItalianChineseJapaneseRussian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇧🇷BRL🇲🇽MXN🇰🇷KRW🇷🇺RUB🇮🇩IDR🇹🇷TRY🇿🇦ZAR🇸🇪SEK🇨🇭CHF🇳🇿NZD🇸🇬SGD🇭🇰HKD

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