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Measured

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About Measured

Measured is a measurement software from Measured that focuses on advertising effectiveness. It provides insights, analytics, and data visualization so businesses can understand their marketing performance. The platform supports cross-channel analysis to evaluate the impact of various advertising channels, helping organizations make informed decisions about their marketing strategies. It also includes customizable reporting features, allowing users to generate reports that meet their specific needs. Key capabilities: advertising performance measurement cross-channel analysis customizable reporting data visualization insights generation Best for: marketing teams that need to evaluate the effectiveness of their advertising efforts.

Measured Details

Vendor
Measured
Year Launched
2017
Location
Toronto, ON M4B 1B4, CA
Deployment
cloud
Training Options
videos, demo
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Portuguese, Dutch, Russian, Chinese, Japanese, Korean, Arabic
Users
Enterprise Marketing Leaders (CMOs, VPs of Marketing, Heads of Growth), Performance Marketing Teams, Marketing Analysts, Data Scientists, Finance Teams, Brand Managers
Industries Served
Retail, Consumer Goods, E-commerce, Media & Entertainment, Financial Services, Travel & Hospitality, Telecommunications
Tags
Data Warehouse, Marketing Analytics, Measured

Measured's In-App Market Place

Does Measured have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥)

Pros & Cons

  • AI-Powered Marketing Measurement: Uses causal experiments and media mix modeling to quantify marketing impact.
  • Incrementality Testing: Identifies the true effect of each marketing channel on growth.
  • Cross-Channel Optimization: Offers centralized reporting to evaluate full media portfolios.
  • Strategic Business Focus: Targets enterprise-scale effectiveness with media efficiency, new customer acquisition, and omnichannel measurement.
  • Customer Trust: Well-known brands (Dermalogica, Overstock, Steve Madden, MARS) actively use it.
  • Security Credentials: SSAE SOC 2 and ISO 27001:2013 certified—ensuring strong data privacy and compliance.
  • Transparency: Public roadmap and thought leadership accessible for decision-makers.
  • Enterprise-Centric: Smaller businesses may find it too robust or complex.
  • Demo Requirement: No direct feature exploration or pricing info—must request a demo.
  • Limited Detail on Platform Capabilities: Some modules (e.g. Media Plan Optimizer or Benchmarks) are listed without granular insights.
  • Niche Focus: Built for media effectiveness; may not cover broader analytics or marketing automation needs.

Measured's Support Options

Email Address

info@measured.com

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