About Measured
Measured is a measurement software from Measured that focuses on advertising effectiveness. It provides insights, analytics, and data visualization so businesses can understand their marketing performance. The platform supports cross-channel analysis to evaluate the impact of various advertising channels, helping organizations make informed decisions about their marketing strategies. It also includes customizable reporting features, allowing users to generate reports that meet their specific needs. Key capabilities: advertising performance measurement cross-channel analysis customizable reporting data visualization insights generation Best for: marketing teams that need to evaluate the effectiveness of their advertising efforts.
Measured by Measured is a premium, cloud-based marketing analytics platform that redefines how enterprise brands evaluate the effectiveness of their media investments. Designed for marketers seeking clarity beyond basic attribution models, Measured offers a robust, AI-powered system grounded in triangulated measurement—combining incrementality testing, media mix modeling (MMM), and attribution data. This layered approach ensures brands don't just track performance but genuinely understand causality and incremental lift, a critical distinction for high-stakes marketing portfolios. The platform stands out by making complex methodologies accessible through a centralized, cross-channel reporting hub that aggregates both online and offline campaign data. The result is a unified, actionable view of performance that aligns with business goals. Measured's commitment to accuracy is evident in its real-world incrementality testing capabilities—like geo-testing and audience splits—giving marketers a direct lens into what works versus what merely correlates. This is further enhanced by always-on, AI-calibrated MMM models that adapt continuously using real-world experiments, ensuring modeling outputs remain aligned with actual consumer behavior.
Pros & Cons
- +AI-Powered Marketing Measurement: Uses causal experiments and media mix modeling to quantify marketing impact.
- +Incrementality Testing: Identifies the true effect of each marketing channel on growth.
- +Cross-Channel Optimization: Offers centralized reporting to evaluate full media portfolios.
- +Strategic Business Focus: Targets enterprise-scale effectiveness with media efficiency, new customer acquisition, and omnichannel measurement.
- +Customer Trust: Well-known brands (Dermalogica, Overstock, Steve Madden, MARS) actively use it.
- +Security Credentials: SSAE SOC 2 and ISO 27001:2013 certified—ensuring strong data privacy and compliance.
- +Transparency: Public roadmap and thought leadership accessible for decision-makers.
- −Enterprise-Centric: Smaller businesses may find it too robust or complex.
- −Demo Requirement: No direct feature exploration or pricing info—must request a demo.
- −Limited Detail on Platform Capabilities: Some modules (e.g. Media Plan Optimizer or Benchmarks) are listed without granular insights.
- −Niche Focus: Built for media effectiveness; may not cover broader analytics or marketing automation needs.
Features
Key features
- AI-Powered Triangulated Measurement
- Combines causal experiments (incrementality testing), media mix modeling, and platform attribution for a precise understanding of media impact.
- Incrementality Testing
- Runs real-world experiments (e.g., geo-testing, audience split tests) to uncover the true incremental impact of every marketing channel.
- Media Mix Modeling (MMM)
- Utilizes AI-calibrated MMM to reveal the value of every marketing dollar and simulate future spending scenarios for optimal allocation.
- Cross-Channel Reporting Hub
- Centralizes media performance data from all online and offline channels into a single, unified dashboard for an "apples-to-apples" comparison.
- Media Plan Optimizer
- Provides AI-powered recommendations for budget allocation across all channels and conversion points to maximize incremental impact.
- Enterprise-Grade Infrastructure & Security
- Built for the scale and complexity of multinational organizations with privacy-safe data handling, SOC2 compliance, and robust security.
Additional features
- AI-Powered Marketing Effectiveness Platform
- Utilizes AI to analyze marketing performance and drive business growth.
- Incrementality Testing
- Conducts real-world experiments (geo and audience split tests) to determine the true causal impact of marketing channels.
- Media Mix Modeling (MMM)
- Builds and maintains always-on models calibrated with incrementality tests to understand the contribution of every marketing dollar.
- Media Plan Optimizer
- AI-powered tool to allocate budget for maximum incremental impact across all channels and conversion points.
- Cross-Channel Reporting
- Provides a single, unified view of media's contribution across all online and offline tactics.
- Benchmarks
- Offers competitive intelligence by allowing comparison of spend, ROAS, and efficiency with peer brands to identify growth opportunities.
- Causal Experiments
- Focuses on proving cause-and-effect relationships in marketing spend.
- Privacy-Compliant Marketing Data Warehouse
- Stores and manages marketing data securely, adhering to privacy standards.
- Over 300 Integrations
- Seamlessly ingests media, spend, conversion, and sales data from various ad platforms, clean rooms, and internal BI systems.
- Unified View of Portfolio Incrementality
- Provides a clear picture of the incremental impact of the entire media portfolio.
- Forecasting & Simulation
- Allows running "what if" simulations to forecast outcomes and optimize budgets based on marginal ROI, profit goals, or growth targets.
- Acquire New Customers
- Solutions specifically geared towards optimizing customer acquisition efforts.
- Find & Validate New Channels
- Helps identify and test the effectiveness of new marketing channels.
- Omnichannel Measurement
- Provides a holistic view of marketing performance across all customer touchpoints.
- Prove Marketing's Impact
- Tools and methodologies to demonstrate the direct business outcomes of marketing investments.
- Increase Media Efficiency
- Helps optimize spend to reduce waste and maximize return.
- Experiment At Scale
- Supports running a large number of experiments across various audiences and geographies.
- Align Marketing & Finance
- Provides data and insights that help align marketing efforts with financial goals.
- SOC2 Type2 Compliant
- Adheres to security, availability, processing integrity, confidentiality, and privacy standards.
- ISO 27001
- 2013 Certified: Meets international standards for information security management.
- Strategic Services
- Offers advisory services and thought leadership to navigate the evolving media landscape.
- Global Enablement Support
- Provides enterprise onboarding, training, and education for distributed teams.
- BI & Clean Room Compatible
- Integrates with data platforms like Snowflake, Google Analytics 4, Looker, and Amazon Redshift.
- Export-Ready Insights
- Allows exporting Measured outputs into in-house decision models, dashboards, or presentations.
- Configurable Hierarchies
- Supports global, multi-brand portfolios with flexible modeling frameworks.
- Always-on Measurement
- Provides continuous monitoring and insights into media performance.
- QA Certified Data
- Ensures the reliability and accuracy of reported data.
Pricing
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About Measured
Measured is a measurement software from Measured that focuses on advertising effectiveness. It provides insights, analytics, and data visualization so businesses can understand their marketing performance. The platform supports cross-channel analysis to evaluate the impact of various advertising channels, helping organizations make informed decisions about their marketing strategies. It also includes customizable reporting features, allowing users to generate reports that meet their specific needs. Key capabilities: advertising performance measurement cross-channel analysis customizable reporting data visualization insights generation Best for: marketing teams that need to evaluate the effectiveness of their advertising efforts.
Measured Details
Measured's In-App Market Place
Does Measured have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥)
Pros & Cons
- AI-Powered Marketing Measurement: Uses causal experiments and media mix modeling to quantify marketing impact.
- Incrementality Testing: Identifies the true effect of each marketing channel on growth.
- Cross-Channel Optimization: Offers centralized reporting to evaluate full media portfolios.
- Strategic Business Focus: Targets enterprise-scale effectiveness with media efficiency, new customer acquisition, and omnichannel measurement.
- Customer Trust: Well-known brands (Dermalogica, Overstock, Steve Madden, MARS) actively use it.
- Security Credentials: SSAE SOC 2 and ISO 27001:2013 certified—ensuring strong data privacy and compliance.
- Transparency: Public roadmap and thought leadership accessible for decision-makers.
- Enterprise-Centric: Smaller businesses may find it too robust or complex.
- Demo Requirement: No direct feature exploration or pricing info—must request a demo.
- Limited Detail on Platform Capabilities: Some modules (e.g. Media Plan Optimizer or Benchmarks) are listed without granular insights.
- Niche Focus: Built for media effectiveness; may not cover broader analytics or marketing automation needs.
Measured's Support Options
Email Address
info@measured.comMeasured's Alternatives
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