About mediasmart
Mediasmart is an advertising platform from Affle that provides comprehensive mobile advertising solutions. It combines Connected TV Sync, DOOH with Audience Sync, Impactful Mobile Ads, Scalable Omnichannel Targeting, and Drive to Store with incrementality so brands can reach consumers effectively across multiple channels. This platform allows advertisers to engage their audience through various media formats while measuring the impact of their campaigns on both online and offline conversions. With advanced targeting capabilities, mediasmart helps marketers connect with users in a personalized manner. Key capabilities: Connected TV Sync DOOH with Audience Sync Impactful Mobile Ads Scalable Omnichannel Targeting Drive to Store with incrementality Best for: advertisers seeking to maximize reach and measure campaign success across different platforms.
Mediasmart, an integral part of the Affle group, stands out as a comprehensive and highly capable programmatic advertising platform, meticulously designed to orchestrate and optimize omnichannel marketing campaigns across a diverse landscape of digital touchpoints. At its core, mediasmart aims to empower brands by seamlessly integrating mobile, Connected TV (CTV), and Digital Out-of-Home (DOOH) advertising, fostering a unified and impactful consumer journey. The platform's user interface is consistently lauded for its intuitiveness and ease of use, making sophisticated programmatic advertising accessible to a broad spectrum of users, from seasoned media buyers to those new to the space. Its well-structured design, complemented by a guiding campaign wizard and a recently enhanced creative studio with drag-and-drop functionality (thanks to Nexd integration), significantly streamlines the ad creation and campaign setup processes. Key functionalities like CTV Sync, which harmonizes ads across household devices, and DOOH with Audience Sync, which connects outdoor advertising to mobile and CTV, exemplify mediasmart's innovative approach to cross-screen engagement.
Pros & Cons
- +Easy-to-use platform with intuitive campaign setup and management
- +Advanced geolocation and proximity targeting features for mobile and CTV ads
- +Strong customer support and onboarding assistance
- +Real-time reporting and analytics for campaign optimization
- +Flexible ad formats including rich media, native, and DOOH
- −Limited inventory reach in certain regions like LATAM
- −UI can be confusing for new users and lacks visual appeal
- −No YouTube inventory integration compared to competitors
- −Some reporting metrics and campaign tools are restricted or manual
- −High CPM costs in some cases without proportional performance results
Features
Key features
- Global Scale – Access to massive global inventory via direct programmatic integrations
- Verified Ad Viewability – Real-time verification that ensures optimal ROI
- Captivating Ad Units – Rich, dynamic, and engaging formats for mobile and CTV
- Advanced Console Features – Available via UI and API to optimize campaigns efficiently
- Brand Safety – Protection against ad fraud and inappropriate placements
- Tailored Messaging – Custom ad delivery to diverse audience segments
- Sync Technology (CTV, DOOH) – Synchronize ads across screens for maximum impact
- Privacy-Compliant Location Targeting – Location-based audience building for in-store campaigns
Additional features
- CTV Sync – Sync Connected TV ads with household devices for coordinated brand messaging
- Impactful Mobile Ads – Leverage programmatic buying for high-impact mobile reach
- Drive-to-Store with Incrementality – Target users at the right time and place using location data
- DOOH with Audience Sync – Connect Digital Out-of-Home with CTV and Mobile for unified experience
- Scalable Omnichannel Targeting – Blend CTV, mobile, DOOH into one programmatic strategy
- Real-time Optimization – Adapt campaigns on-the-fly using analytics and performance data
- Creative Optimization – Adjust creatives in real-time for performance and engagement
- Supply Partner Integration – Direct access to leading inventory providers
- Data & Fraud Protection Partnerships – Enhanced ad quality, security, and compliance
- Console Access via UI & API – Full control and automation flexibility
Pricing
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About mediasmart
Mediasmart is an advertising platform from Affle that provides comprehensive mobile advertising solutions. It combines Connected TV Sync, DOOH with Audience Sync, Impactful Mobile Ads, Scalable Omnichannel Targeting, and Drive to Store with incrementality so brands can reach consumers effectively across multiple channels. This platform allows advertisers to engage their audience through various media formats while measuring the impact of their campaigns on both online and offline conversions. With advanced targeting capabilities, mediasmart helps marketers connect with users in a personalized manner. Key capabilities: Connected TV Sync DOOH with Audience Sync Impactful Mobile Ads Scalable Omnichannel Targeting Drive to Store with incrementality Best for: advertisers seeking to maximize reach and measure campaign success across different platforms.
mediasmart Details
mediasmart's In-App Market Place
Does mediasmart have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (Fr), CNY (¥), SEK (kr), NOK (kr), KRW (₩), INR (₹), RUB (₽), BRL (R$), HKD (HK$), SGD (S$), TWD (NT$)
Pros & Cons
- Easy-to-use platform with intuitive campaign setup and management
- Advanced geolocation and proximity targeting features for mobile and CTV ads
- Strong customer support and onboarding assistance
- Real-time reporting and analytics for campaign optimization
- Flexible ad formats including rich media, native, and DOOH
- Limited inventory reach in certain regions like LATAM
- UI can be confusing for new users and lacks visual appeal
- No YouTube inventory integration compared to competitors
- Some reporting metrics and campaign tools are restricted or manual
- High CPM costs in some cases without proportional performance results
mediasmart's Support Options
Email Address
info@mediasmart.ioChatbot
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