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MediaStrategy

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About MediaStrategy

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MediaStrategy Details

Vendor
Cision
Year Launched
2001
Location
Chicago, Illinois, United States
Deployment
Training Options
demo, account manager, community
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Portuguese, Japanese, Chinese
Users
Media Planners, Media Strategists, Researchers, Marketing Professionals, Data Analysts, Advertising Agencies, Brand Managers, Public Relations Professionals.
Industries Served
Healthcare, Education, Finance, Retail, Advertising, Marketing, Entertainment
Tags
Media Planning & Buying, Media Strategy, Research & Strategy, Traditional Media, Consumer Insights & Analytics, Client-Centric Approach

MediaStrategy's In-App Market Place

Does MediaStrategy have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

20

Mini Apps

1. Nielsen Media Impact

Nielsen Media Impact is an add-on that allows users to analyze and forecast media performance across channels

platforms

and demographics. It provides insights to optimize media planning and buying strategies.

2. Comscore

Comscore is a plugin that offers audience measurement and analytics to inform media strategy decisions. It provides data on consumer behavior and digital media trends to help improve marketing campaigns.

3. Kantar Media Planning Tools

Kantar Media Planning Tools is a set of mini-apps that offer audience profiling

competitive analysis

and media planning features. It helps users identify the most effective channels and tactics for reaching their target audience.

4. Telmar

Telmar is an add-on that provides media planning and optimization solutions for advertisers

agencies

and media owners. It offers tools for audience segmentation

reach and frequency analysis

and media mix modeling.

5. MRI-Simmons

MRI-Simmons is a plugin that offers consumer insights and analytics for media planning and buying purposes. It provides data on consumer behavior

preferences

and attitudes to help marketers create more targeted and effective campaigns.

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€), Gbp (£), Aud (A$), Cad (CA$), Jpy (¥), Chf (CHF), Cny (CN¥), Inr (₹), Rub (₽), Brl (R$), Dkk (DKK), Sek (SEK), Nok (NOK), Try (TRY)

Pros & Cons

    • Steep learning curve for new users
    • Limited customization options for reports
    • Difficulty in integrating with other software systems
    • Lack of advanced targeting capabilities
    • High cost compared to competitors
    • Inconsistent data accuracy
    • Limited customer support options

    MediaStrategy's Support Options

    Email Address

    support@cision.com

    Contact

    1-866-639-5087

    Documentation

    https://www.cision.com/us/

    Community Forums

    https://community.cision.com/

    Chatbot

    Available

    MediaStrategy's Alternatives