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Meltwater

by Meltwater · Since 2001
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ActiveAvailable globallyCloud
Quick facts
VendorMeltwater
Year launched2001
StatusActive
Location1433 17th St. Suite 200 Denver, CO 80202
Countries servedGlobal
Languages15
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About Meltwater

Meltwater is a media intelligence software from Meltwater that provides insights into social data for media, social, and consumer intelligence. It combines AI-powered tools, competitor analysis, and data accessibility so businesses can gain deeper visibility into their brand and industry landscape. Meltwater enables organizations with actionable insights that redefine PR and marketing impact. Users can access a comprehensive suite of tools designed to make decision-making data-driven. Key capabilities: AI-powered social analytics Competitor monitoring Consumer insights PR tracking Marketing effectiveness analysis Best for: businesses that need in-depth competitive analysis and data-driven insights for strategic planning.

Meltwater by Meltwater Group offers a comprehensive suite of tools for Media Monitoring, Social Media Analytics, PR Analytics, Market Intelligence. One of its standout features is its robust social media monitoring capabilities, allowing users to track conversations, mentions, and trends across various social platforms in real-time. The user interface of Meltwater is intuitive and user-friendly, making it easy for users to navigate through its various features and tools. The design elements are clean and modern, enhancing the overall user experience. The platform provides a centralized dashboard where users can access all their data and insights, making it convenient to manage multiple campaigns and projects. What sets Meltwater apart from its competitors is its advanced analytics and reporting capabilities. The software offers in-depth insights into campaign performance, audience engagement, and competitive landscape, enabling users to make data-driven decisions and optimize their marketing strategies. Additionally, Meltwater's reputation management tools help businesses monitor and respond to online feedback and reviews effectively. In terms of performance, Meltwater excels in handling large datasets and complex operations.

Pros & Cons

Pros
  • • • Comprehensive media and social media monitoring tools
  • • Strong analytics and reporting capabilities
  • • Effective for PR and market intelligence
  • • Customizable alerts and dashboards
  • • Extensive global reach and data coverage
Cons
  • • Pricing can be high for smaller businesses
  • • Some users find the interface complex and overwhelming
  • • Limited support for highly localized or niche markets
  • • Learning curve for advanced features and functionalities
  • • No dedicated in-app marketplace for additional tools

Features

Key features

• Media Monitoring

Track and analyze media coverage across various channels.

• Social Media Analytics

Monitor social media platforms for brand mentions and sentiment.

• PR Analytics

Measure the effectiveness of public relations campaigns and media outreach.

• Market Intelligence

Gain insights into market trends and competitor activities.

Additional features

• Custom Alerts

Set up alerts for specific keywords, topics, or brands.

• Reporting and Dashboards

Create and customize reports and dashboards for tracking performance.

• Influencer Identification

Identify and analyze influencers and their impact.

• Competitive Benchmarking

Compare and analyze competitors' media presence and performance.

• Content Curation

Curate and manage content from various sources for better insights.

• Media Monitoring

Track and analyze media coverage across various channels.

• Social Media Analytics

Monitor social media platforms for brand mentions and sentiment.

• PR Analytics

Measure the effectiveness of public relations campaigns and media outreach.

• Market Intelligence

Gain insights into market trends and competitor activities.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
15
Interface languages
13
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchSwedishFinnishNorwegianDanishRussianJapaneseChineseKorean.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇴NOK🇩🇰DKK🇭🇰HKD🇸🇬SGD

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