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Metadata

by Metadata.io · Since 2015
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ActiveAvailable globally
Quick facts
VendorMetadata.io
Year launched2015
StatusActive
LocationSan Jose, California, USA
Countries servedGlobal
Languages9
Integrations13+
Free tier
Free trial
Contact sales

About Metadata

Metadata is an AI-driven B2B digital advertising platform from Metadata.io that automates B2B ad campaigns across LinkedIn, Google, Meta, and more. It provides features such as building and testing high-performing audiences, creating and improving ad creatives, adjusting bids and budgets in real time, and improving campaigns to revenue, not just leads, so marketers can focus on media strategy while the AI manages the ads. With Metadata, users can expect improved targeting and the ability to manage campaigns efficiently. Key capabilities: audience testing ad creative improvement real-time bid adjustment revenue-focused campaign management multi-channel support Best for: B2B marketers that need to automate digital advertising efforts.

Metadata by Metadata.io is a comprehensive software solution designed for Account Based Marketing and Lead Generation. Its standout features include intelligent automation, AI-driven recommendations, and robust analytics capabilities. The primary purpose of the software is to help businesses identify and target high-value accounts, generate leads, and drive revenue growth. The user interface of Metadata is sleek and intuitive, making it easy for users to navigate and access the tools they need. The design elements are clean and modern, enhancing the overall user experience. The platform is user-friendly, with drag-and-drop functionality and customizable dashboards for easy management of campaigns and data. What sets Metadata apart from its competitors is its advanced AI technology, which allows for predictive analytics and personalized targeting. The software also offers real-time tracking and reporting, enabling users to monitor the performance of their campaigns and make data-driven decisions. In terms of performance, Metadata is fast, efficient, and reliable, even when handling large datasets or complex operations. The software integrates seamlessly with other tools such as CRM systems and marketing automation platforms, enhancing its functionality and versatility.

Pros & Cons

What users like
  • +Provides accurate and up-to-date lead generation data
  • +Automates and streamlines account-based marketing processes
  • +Offers personalized marketing strategies based on target audience data
  • +Integrates easily with existing marketing software and tools
  • +Saves time and resources by eliminating manual data entry and analysis
What users flag
  • Limited customization options for targeting specific industries or personas
  • Steep learning curve for new users to navigate the platform efficiently
  • Lack of integrations with popular CRM systems like Salesforce or HubSpot
  • Reporting features are basic and may not provide enough insight into campaign performance
  • Limited customer support options, with slower response times for technical issues

Features

Key features

Automated Campaigns
It automates paid media campaigns across platforms like Facebook, LinkedIn, and Google.
Targeting
The platform allows precise targeting with CRM data, intent data, and firmographics.
Real-Time Optimization
AI-driven optimization ensures campaigns are continuously fine-tuned for better results.
Lead Management
It integrates with marketing automation platforms for seamless lead generation and nurturing.

Additional features

Campaign Execution
Automates the creation, management, and optimization of marketing campaigns across multiple channels.
Account-Based Marketing (ABM)
Facilitates targeted marketing efforts tailored to specific accounts or companies.
Lead Generation and Nurturing
Uses AI to drive high-quality leads and manage their journey through personalized nurturing strategies.
Multi-Channel Campaigns
Enables execution of campaigns across various channels such as social media, search engines, and display ads.
Data-Driven Insights
Provides analytics and reporting tools to measure campaign performance and ROI, and to make data-driven decisions.
Audience Targeting
Utilizes advanced targeting capabilities to reach the right audience based on various criteria, including firmographics and behavioral data.
Integration Capabilities
Connects with CRM systems and marketing tools to ensure seamless data flow and enhanced campaign management.
AI-Powered Optimization
Leverages artificial intelligence to continuously optimize campaigns for better performance and efficiency.
Dynamic Creative
Allows for the creation of dynamic and personalized content to engage prospects effectively.
Lead Scoring and Qualification
Automates the scoring and qualification of leads to prioritize high-potential prospects.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Annual plans

Billed

USD 12,000

≈ USD 1,000/mo when billed annually

≈USD 1000.00/mo when billed annually

Billed

USD 43,200

≈ USD 3,600/mo when billed annually

≈USD 3600.00/mo when billed annually

Billed

USD 120,000

≈ USD 10,000/mo when billed annually

≈USD 10000.00/mo when billed annually

Countries & Languages

Global
Countries served
9
Interface languages
18
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchJapaneseChinese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇨🇭CHF🇸🇪SEK🇳🇴NOK🇩🇰DKK🇸🇬SGD🇭🇰HKD🇮🇳INR🇷🇺RUB🇹🇷TRY🇿🇦ZAR🇧🇷BRL

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