mViva logo

mViva

by Pelatro · Since 2013
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorPelatro
Year launched2013
StatusActive
LocationPelatro Limited 403 7th A Main HRBR Layout Bangalore 560043 India
Countries servedGlobal
Languages1
Integrations
Free tier
Free trial
Contact salesYES

About mViva

MViva is a customer engagement software from Pelatro that focuses on improving marketing campaigns. It provides real-time analytics, targeted messaging, and automation capabilities so businesses can effectively reach their customers. With mViva, organizations can manage customer data, analyze behavior patterns, and execute campaigns across multiple channels. The platform is designed to support personalized communication strategies and improve customer retention. Key capabilities: real-time analytics targeted messaging automation multi-channel campaign management customer data management Best for: marketers and businesses that need to improve their customer engagement strategies.

mViva by Pelatro is a robust cloud-based contextual marketing platform designed to help businesses deliver personalized customer experiences at scale. Its core strength lies in its ability to orchestrate omnichannel campaigns, segment audiences effectively, and leverage real-time data to deliver timely and relevant messages. The platform boasts a user-friendly interface with a drag-and-drop campaign builder, making it accessible to marketers of varying technical expertise. Key features include sophisticated audience segmentation capabilities, journey orchestration tools, loyalty management solutions, and AI/ML-powered functionalities. mViva enables businesses to automate repetitive tasks, personalize customer interactions, and gain valuable insights into campaign performance through real-time analytics dashboards. Deployment of mViva is seamless as it is a cloud-based solution (SaaS). This eliminates the need for businesses to invest in and maintain on-premise infrastructure, making it accessible and scalable for organizations of all sizes. The platform is compatible with various operating systems and integrates seamlessly with other marketing automation tools, CRM systems, and data sources. Pricing for mViva is determined on a case-by-case basis, tailored to the specific needs and requirements of each business.

Pros & Cons

What users like
  • +Comprehensive marketing solutions in one platform.
  • +Strong focus on real-time engagement and personalization.
  • +Modular AI/ML capabilities for smarter campaigns.
  • +Supports omnichannel customer journeys.
  • +Tailored solutions for industries like telecom and banking.
What users flag
  • Details about pricing plans are not transparent.
  • May require training for non-technical users.
  • Lack of a visible in-app marketplace for added flexibility.
  • Limited information about integrations.
  • Heavy reliance on data accuracy for effectiveness.

Features

Key features

1. Campaign Optimization
Enhance campaign efficiency and engagement.
2. Journey Orchestration
Personalize customer journeys across channels.
3. Audience Segmentation
Target customers with precise segmentation.
4. Omnichannel Campaigning
Consistent messaging across all channels.
5. Loyalty Management
Create and manage customer loyalty programs.
6. Retention Enhancer
Reduce churn rates by improving retention strategies.
7. AI/ML Modules
Leverage artificial intelligence to improve outcomes.

Additional features

1. Campaign Management
2. Audience Enrichment
3. Real-Time Triggers
4. Data Monetization Tools
5. Contextual Engagement Tools

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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