About Noom
A digital health platform combining psychology-based behavior change, personalized coaching, and clinical support. Offers weight management, diabetes prevention, and medication-assisted programs including GLP-1 access.
Noom is a comprehensive digital health platform that distinguishes itself by marrying behavioral psychology with clinical medical support. Unlike traditional calorie-counting apps, Noom focuses on the 'why' behind user habits, utilizing cognitive behavioral therapy (CBT) principles to foster sustainable lifestyle changes. The platform is highly versatile, offering a standard behavior-change program (Noom Weight) alongside clinical tiers (Noom Med) that provide access to weight-loss medications like GLP-1s, as well as menopause and HRT support. Users benefit from a robust suite of tools, including AI-powered food logging, automated activity tracking, and 1:1 human coaching. The experience is designed to be holistic, addressing not just weight loss but also metabolic health and chronic condition management. While the platform is accessible via web and mobile, its strength lies in its mobile-first, daily-lesson format that keeps engagement high. Pricing is tiered based on the level of clinical intervention, ranging from self-guided behavior change to full-service medical programs. It is an ideal solution for individuals seeking a structured, science-backed approach to health that evolves from simple habit tracking to advanced clinical care.
Pros & Cons
- Psychology-based curriculum effectively addresses the root causes of unhealthy habits.
- Integrated clinical support provides a seamless path for users requiring medication.
- Personalized coaching offers human accountability that enhances program adherence.
- Comprehensive tracking tools cover nutrition, movement, and metabolic biomarkers.
- CDC-recognized diabetes prevention program adds significant clinical credibility.
- Subscription costs can be high, particularly for programs including clinical medication access.
- Pricing structures are complex with multiple tiers and varying medication-inclusive options.
- Clinical medication access is subject to strict BMI and health condition eligibility requirements.
- Some users may find the daily lesson format demanding over long-term use.
Features
Key features
Delivers daily, bite-sized lessons rooted in cognitive behavioral therapy to help users understand and change eating habits.
Matches members with dedicated coaches for 1:1 guidance, motivation, and accountability throughout their health journey.
Provides tools for logging food, water, exercise, and biometrics with AI-powered food scanning capabilities.
Offers access to licensed clinicians for weight-loss medication management, including GLP-1s and hormone therapy.
Connects users through Noom Circles and Vibe to share experiences and peer motivation.
Additional features
Utilizes an AI-powered assistant to provide personalized health insights and support.
Creates a 3D model to track changes in body composition over time.
Categorizes foods to help users balance their plate and manage caloric intake.
Syncs with wearable devices like Apple Watch, Fitbit, and Garmin for automated movement tracking.
Provides at-home biomarker test kits for proactive metabolic health monitoring.
Offers protein tracking and specialized workouts to support muscle retention during weight loss.
Features a CDC-recognized curriculum for prediabetes management.
Includes blood glucose monitoring guidance and tailored learning paths for type 2 diabetes.
Provides clinical guidance and symptom management for menopause-related health needs.
Pricing
Monthly plans
Billed as 12-month plan.
Source: vendor pricing page →Starting price, medication included.
Source: vendor pricing page →Includes biomarker test kit and clinical support.
Source: vendor pricing page →Countries & Languages
Interface languages
Billing currencies
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About Noom
A digital health platform combining psychology-based behavior change, personalized coaching, and clinical support. Offers weight management, diabetes prevention, and medication-assisted programs including GLP-1 access.
Noom Details
Noom's In-App Market Place
Does Noom have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
6
Mini Apps
1. Noom for Healthcare Professionals - A dedicated plugin for healthcare professionals to track and monitor their patients' progress using Noom's patient engagement tools.
2. Noom Food Database - An extensive library of foods and recipes that users can easily track and log in their Noom app.
3. Noom Community Forum - A platform for Noom users to connect
share tips
and support each other on their wellness journeys.
4. Noom Health Challenges - Virtual challenges and competitions to motivate and incentivize users to stay on track with their health and fitness goals.
Pricing Options
Plans
Monthly plans
Billed as 12-month plan.
Source: vendor pricing page →Starting price, medication included.
Source: vendor pricing page →Includes biomarker test kit and clinical support.
Source: vendor pricing page →Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CHF (CHF), CNY (¥), SEK (kr), KRW (₩), INR (₹)
Pros & Cons
- Psychology-based curriculum effectively addresses the root causes of unhealthy habits.
- Integrated clinical support provides a seamless path for users requiring medication.
- Personalized coaching offers human accountability that enhances program adherence.
- Comprehensive tracking tools cover nutrition, movement, and metabolic biomarkers.
- CDC-recognized diabetes prevention program adds significant clinical credibility.
- Subscription costs can be high, particularly for programs including clinical medication access.
- Pricing structures are complex with multiple tiers and varying medication-inclusive options.
- Clinical medication access is subject to strict BMI and health condition eligibility requirements.
- Some users may find the daily lesson format demanding over long-term use.
Noom's Support Options
Email Address
support@noom.comDocumentation
https://web.noom.com/support/Community Forums
https://community.noom.com/Live Chat
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