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About Odyssey Attribution

Odyssey Attribution is a multi-touch attribution platform from Odyssey that helps find the incrementality of the channels and campaigns. It provides Conversion Path Analysis, Connectivity Destinations, and Partnerships so that businesses can understand the effectiveness of their marketing strategies. Designed specifically for e-commerce, Odyssey Attribution supports integration with various marketing tools, allowing users to easily onboard and analyze their data. Trusted by leading e-commerce businesses, the platform ensures transparency and independence in attribution analysis, helping identify which marketing efforts drive conversions. Key capabilities: Connectivity Destinations Destinations Partnerships Comparison Onboarding Services Best for: e-commerce businesses that need accurate performance analysis of their marketing channels.

Odyssey Attribution Details

Vendor
Odyssey
Year Launched
2016
Location
Johan Huizingalaan 763a, Amsterdam, Noord-Holland 1066, NL
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All Countries.
Languages
English
Users
Marketing Manager, Brand Manager, Data Analyst, Digital Marketer, Marketing Director
Industries Served
Healthcare, Education, Finance, Retail
Tags
Affiliate Attribution, Affiliate Marketing, Customer Journey Attribution, Marketing Attribution, Attribution Model, Marketing Tool, Affiliate Marketing, Effective Marketing, Attribution Tool, Attribution Software, Marketing Software, Multi-Touch Attribution, ecommerce Software, e-commerce Software, Marketing SaaS, Attribution SaaS, Attribution Solution, Digital Marketing, Digital Attribution, and Partner Marketing

Odyssey Attribution's In-App Market Place

Does Odyssey Attribution have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

0

Mini Apps

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

EUR (€)

Pros & Cons

  • Allows for detailed customer journey mapping
  • Provides in-depth marketing attribution analysis
  • Helps in creating effective marketing plans
  • Offers comprehensive marketing analytics
  • User-friendly interface for easy navigation.
  • Steep learning curve for beginners, may require training or tutorials
  • Expensive subscription fees for small businesses or startups
  • Technical issues or bugs reported by some users
  • Lack of advanced analytics or reporting features compared to other similar tools
  • Lack of customer support or slow response times for troubleshooting assistance.

Odyssey Attribution's Support Options

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