About Odyssey Partnerships
Odyssey Partnerships is a multi-touch attribution platform from Odyssey B.V. that enables users to pay every affiliate for their performance in the customer journey, regardless of whether they are the last click. It provides features such as how it works, and attribution so users can reward incrementality rather than solely last-click performance. This approach allows businesses to accurately assess the contribution of each affiliate in driving conversions and improve overall marketing effectiveness. The platform also supports complex attribution models to help clients understand the true value of their partnerships across various marketing channels. Key capabilities: multi-touch attribution performance tracking affiliate payment management analytics dashboard flexible reporting Best for: marketers and businesses that need to fairly compensate affiliates based on their contribution to customer conversions.
Odyssey Partnerships by Odyssey B.V. is a cloud-based affiliate marketing software designed to streamline the management of affiliate networks and optimize the distribution of payments based on affiliate performance across the customer journey. The software primarily focuses on providing businesses with insights into the performance of their marketing channels, allowing for more effective commission management, lead generation, social promotion, banner management, and affiliate tracking. The comprehensive feature set makes it particularly well-suited for businesses seeking to optimize their affiliate marketing strategies by offering visibility into the effectiveness of various marketing channels. Through its robust capabilities, Odyssey Partnerships has established itself as a valuable tool for advertisers who want to manage their affiliate relationships and enhance the overall performance of their campaigns. One of the key strengths of Odyssey Partnerships is its intuitive user interface, which is designed to be simple yet highly functional. The clean and modern design ensures that users can navigate through different sections of the platform with ease.
Pros & Cons
- +1. Intuitive and user-friendly interface
- +2. Comprehensive set of features
- +3. Reliable performance and speed
- +4. Seamless integration with Google Analytics
- +5. Broad compatibility with various devices
- −1. Lack of a free trial or version
- −2. Pricing details are not transparent
Features
Key features
- 1. Multi-Touch Attribution
- Tracks and rewards affiliate contributions across the entire customer journey, not just the last click.
- 2. Transparent Insights
- Provides transparent and independent insights into affiliate performance.
- 3. Fair Compensation
- Ensures affiliates are paid based on their incremental value.
- 4. Data-Driven Approach
- Uses Google Analytics data for accurate tracking and analysis.
- 5. Publisher Dashboard
- Offers a dashboard for publishers to view their performance data.
- 6. Incrementality Index
- Calculates the incremental value of each affiliate's contribution.
- 7. Multi-Touch Payouts
- Distributes payouts based on each affiliate's contribution to the customer journey.
Additional features
- 1. Multi-Touch Attribution
- Tracks and rewards affiliate contributions across the entire customer journey.
- 2. Transparent Insights
- Provides transparent and independent insights into affiliate performance.
- 3. Fair Compensation
- Ensures affiliates are paid based on their incremental value.
- 4. Data-Driven Approach
- Uses Google Analytics data for accurate tracking and analysis.
- 5. Publisher Dashboard
- Offers a dashboard for publishers to view their performance data.
- 6. Incrementality Index
- Calculates the incremental value of each affiliate's contribution.
- 7. Multi-Touch Payouts
- Distributes payouts based on each affiliate's contribution to the customer journey.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Odyssey Partnerships
Odyssey Partnerships is a multi-touch attribution platform from Odyssey B.V. that enables users to pay every affiliate for their performance in the customer journey, regardless of whether they are the last click. It provides features such as how it works, and attribution so users can reward incrementality rather than solely last-click performance. This approach allows businesses to accurately assess the contribution of each affiliate in driving conversions and improve overall marketing effectiveness. The platform also supports complex attribution models to help clients understand the true value of their partnerships across various marketing channels. Key capabilities: multi-touch attribution performance tracking affiliate payment management analytics dashboard flexible reporting Best for: marketers and businesses that need to fairly compensate affiliates based on their contribution to customer conversions.
Odyssey Partnerships Details
Odyssey Partnerships's In-App Market Place
Does Odyssey Partnerships have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), CHF (Fr), SEK (kr), NOK (kr), DKK (kr), MXN (Mex$), NZD (NZ$), SGD (S$), HKD (HK$), KRW (₩), INR (₹)
Pros & Cons
- 1. Intuitive and user-friendly interface
- 2. Comprehensive set of features
- 3. Reliable performance and speed
- 4. Seamless integration with Google Analytics
- 5. Broad compatibility with various devices
- 1. Lack of a free trial or version
- 2. Pricing details are not transparent
Odyssey Partnerships's Support Options
Odyssey Partnerships's Alternatives
ZINFI's Affiliate Marketing Management
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BrandChamp
BrandChamp is an "Ambassador Program on Autopilot." It is the perfect solution for mid-to-large e-commerce…
Voonix
Voonix is a business intelligence and revenue tracking platform for affiliates. It aggregates data from…
