Odyssey Partnerships

Odyssey Partnerships is a multi-touch attribution platform from Odyssey B.V. that enables users to pay every affiliate for their performance in the customer journey, regardless of whether they are the last click. It provides features such as how it works, and attribution so users can reward incrementality rather than solely last-click performance. This approach allows businesses to accurately assess the contribution of each affiliate in driving conversions and improve overall marketing effectiveness. The platform also supports complex attribution models to help clients understand the true value of their partnerships across various marketing channels. Key capabilities: multi-touch attribution performance tracking affiliate payment management analytics dashboard flexible reporting Best for: marketers and businesses that need to fairly compensate affiliates based on their contribution to customer conversions.