OpenX

OpenX is a leading independent SSP (Supply-Side Platform) built to enhance programmatic advertising through curated inventory, omnichannel targeting, and responsible media trading. As the first Net-Zero verified adtech company, OpenX brings a new level of sustainability to programmatic media while maintaining powerful performance capabilities. Its OpenXSelect curation platform empowers brands and agencies with enhanced control, ensuring optimized supply paths and efficient targeting across desktop, mobile, and CTV. The user interface is structured for ease and precision. Publishers can manage inventory, track real-time ad performance, and integrate third-party data partners seamlessly, while buyers can access curated deals with addressable inventory. Features such as OpenXSelect, Impact PMPs, and curated packages streamline ad buying and selling processes, making OpenX a preferred partner for publishers seeking quality over sheer volume. The platform is backed by over 2 million publisher domains and handles over 500 billion ad requests daily, supporting 1 million creatives per day. Key functionalities include real-time bidding, fraud prevention, identity resolution, sustainability-focused campaign execution, and advanced curation tools.