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About Oracle Data Cloud

Oracle Data Cloud is a data management platform from Oracle that focuses on providing data-driven insights for marketing and advertising. It includes audience segmentation, data onboarding, and measurement solutions so marketers can make informed decisions. This platform supports the integration of various data sources and offers tools for analyzing consumer behavior. Additionally, Oracle Data Cloud utilizes advanced analytics to help businesses understand market trends and performance metrics. Key capabilities: audience targeting data onboarding measurement solutions insights generation cross-channel analytics Best for: marketers and advertisers that need precise audience targeting and performance measurement for their campaigns.

Oracle Data Cloud Details

Vendor
Oracle
Year Launched
1977
Location
500 3rd Ave, New York, NY 10016, United States
Deployment
cloud
Training Options
videos, demo, account manager, community
Countries Served
All Countries
Languages
English, French, German, Spanish, Italian, Portuguese, Japanese, Chinese
Users
Data Analysts, Marketing Managers, Digital Advertisers, Sales Executives, Data Scientists.
Industries Served
Finance, Healthcare, Retail, Manufacturing, Government Contractors, Communications, Government
Tags
Data Management Platform (DMP), Audience data, Third-party data, Identity resolution, Data onboarding, Privacy compliance, Oracle BlueKai, Behavioral targeting, Cross-device targeting

Oracle Data Cloud's In-App Market Place

Does Oracle Data Cloud have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

0

Mini Apps

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€), Gbp (£), Cad (C$), Aud (A$), Jpy (¥), Cny (¥), Inr (₹), Rub (₽)

Pros & Cons

  • Comprehensive Data Integration – Works with many data types including offline and mobile.
  • Massive Data Marketplace – Access to one of the largest third-party data ecosystems.
  • Strong Privacy Compliance Tools – Built to support complex regulatory environments.
  • Enterprise-Ready – Scales to meet the needs of large organizations with global reach.
  • Effective Identity Resolution – Accurately connects user behavior across channels.
  • Steep Learning Curve – Complex tools may require significant training.
  • Expensive for Smaller Companies – Pricing and scope are often tailored to enterprise budgets.
  • Limited Outside Ecosystem Integration – Works best within the Oracle ecosystem.
  • Slow Implementation – Setup and data onboarding can be time-consuming.
  • Requires Skilled Teams – May need in-house data experts or external partners for full value.

Oracle Data Cloud's Support Options

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