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About Oracle Responsys

Oracle Responsys is a campaign management software from Oracle that supports marketing automation. It includes customer segmentation, multi-channel campaign management, and performance analytics so marketers can effectively reach their audience. The platform allows businesses to track and segment customers based on interest, helping to foster targeted engagement strategies. Additionally, it integrates with Oracle Marketing for improved data-driven insights and supports various channels to deliver consistent messaging. Key capabilities: customer segmentation multi-channel campaign management performance analytics integration with Oracle Marketing reporting tools Best for: marketing teams that need to automate their campaigns and analyze customer behavior effectively.

Oracle Responsys Details

Vendor
Oracle
Year Launched
1977
Location
World Headquarters 2300 Oracle Way, Austin, Texas 78741, USA
Deployment
cloud
Training Options
videos
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian, Japanese, Chinese
Users
Large enterprises and B2C marketing teams.
Industries Served
Retail, travel and hospitality, financial services, and telecommunications.
Tags
Campaign management, email marketing, cross-channel marketing, customer engagement, marketing automation.

Oracle Responsys's In-App Market Place

Does Oracle Responsys have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), AUD ($), JPY (¥), CAD ($), CHF (CHF), CNY (¥), SEK (kr), INR (₹), BRL (R$), RUB (₽)

Pros & Cons

  • • Easy email marketing, automation, campaign management, reporting, and analytics.
  • • Good delivery rates and handles large lists effectively.
  • • Easy integration with other systems via REST APIs.
  • • Very rich environment with a large set of functionalities.
  • • Occasional bugs and glitches impacting functionality.
  • • Limited customization options for analytics.
  • • Requires technical knowledge, steep learning curve, and can be complex to setup.
  • • Customer support is often unresponsive and unhelpful.

Oracle Responsys's Support Options

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