Paragone logo

Paragone

by Perion Network · Since 2009
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorPerion Network
Year launched2009
StatusActive
LocationUS 1 World Trade Center Floor 77, Suite A New York, NY 10007
Countries servedGlobal
Languages1
Integrations
Free tier
Free trialYES
Contact salesYES

About Paragone

Paragone is a modern advertising platform from Perion Network that connects advertisers and brands to consumers across digital channels using AI-powered solutions. It provides features such as Connected TV high-impact CTV advertising, WAVE dynamic audio AI-based dynamic audio ads, digital out-of-home full-stack programmatic DOOH, and retail & commerce omnichannel solutions for retailers and brands, helping businesses stay connected and capture revenue opportunities. Paragone’s forward-looking technology enables advertisers to adapt in a fragmented market, ensuring they never miss crucial consumer interactions. Key capabilities: Connected TV Advertising Dynamic Audio Ads Programmatic DOOH Omnichannel Solutions AI-Driven Insights Best for: Advertisers and brands that need comprehensive digital marketing solutions.

Paragone is a performance marketing platform that helps businesses optimize social media campaigns by integrating marketing automation, CRM data, and advanced analytics. Its key features include real-time analytics, campaign tracking, budget optimization, and team collaboration. Designed for ease of use, the interface is intuitive, with a clean dashboard that provides quick access to key metrics and allows teams to share reports in real-time, fostering alignment. The software excels in its functionality, integrating seamlessly with CRM systems and major social media platforms like Facebook and Instagram. It simplifies complex data and offers actionable insights, enabling marketers to manage multi-network campaigns without relying on spreadsheets. Its cloud-based design ensures smooth performance, even under heavy data loads, and allows for easy access from any device with internet connectivity, making it highly flexible for remote teams or businesses operating across multiple locations. Paragone is reliable, with real-time data updates and fast performance, crucial for marketers managing high-traffic campaigns. It integrates well with other tools, making it adaptable for different business needs.

Pros & Cons

What users like
  • +Centralizes data for easy access and decision-making.
  • +Maximizes team productivity with collaborative features.
  • +Optimizes budget allocation for social advertising campaigns.
  • +Provides real-time insights into campaign performance.
  • +Streamlines social advertising across multiple platforms.
What users flag
  • May require initial setup for full integration.
  • Requires familiarity with digital marketing tools.
  • Potentially steep learning curve for non-marketing professionals.
  • Might be overkill for smaller businesses with limited digital campaigns.
  • Limited information on enterprise-level customizations.

Features

Key features

1. CRM & Marketing Automation Integration
Connect and leverage CRM data for social advertising
2. Multi-Network Campaign Analytics
Analyze campaigns across multiple platforms without spreadsheets
3. Attribution Tools
Consolidate analytics from different sources and quickly track performance
4. Collaborative Reporting
Share real-time dashboards and performance reports among teams
5. Budget Optimization
Efficiently allocate and manage advertising budgets for maximum impact

Additional features

1. Data Centralization
Aggregate all relevant advertising data in one platform
2. KPI Visibility
Track and visualize key performance indicators in a simple format
3. Custom Reports
Build customized reports for deeper analysis
4. Bottleneck Identification
Quickly spot and address campaign issues or performance bottlenecks
5. Real-time Updates
Track live data, allowing for swift campaign adjustments
6. Cross-Network Campaign Management
Manage campaigns across multiple platforms simultaneously

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Sarting From

USD 399

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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