About Peer39
Peer39 is a contextual data software from Page Level Intelligence that provides advanced cookie-free data for targeted advertising. It includes product analytics, brand safety and suitability measures, and a contextual data marketplace, so advertisers can achieve smarter targeting and safer placements. Designed for performance and precision, Peer39 supports connected TV, web, and mobile solutions, helping customers navigate complex advertising environments. The platform offers program-level controls specifically for connected TV, including custom keyword options for tailored targeting. Key capabilities: Product Analytics Brand Safety & Suitability Contextual Data Marketplace® CTV Analytics Best for: Customer advertisers and agencies that need precise targeting solutions across various digital channels.
Peer39 Details
Peer39's In-App Market Place
Does Peer39 have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD ($), CAD ($), CHF (CHF), CNY (¥), SEK (kr), SGD ($), INR (₹), RUB (₽), HKD ($), NOK (kr), KRW (₩), TRY (₺), ZAR (R), BRL (R$), MXN ($)
Pros & Cons
- Cookieless targeting: Offers one of the largest pre-bid contextual category libraries without relying on third-party cookies
- Advanced contextual analytics: Includes metrics like attention, viewability, and ad environment insights across CTV, display, and OLV
- Custom category creation: Empowers marketing teams to define and manage their own targeting strategies
- Contextual Data Marketplace®: Aggregates data from diverse sources like emotional cues, weather, and location for richer targeting3
- CTV keyword targeting: Enables program-level controls and custom keyword strategies for connected TV campaigns
- Broad DSP integration: Available across major platforms including TTD, Verizon Media, Zeta, and Microsoft Advertising
- Semantic analysis engine: Uses AI to understand page content, meaning, and sentiment for precise ad placement
- Analytics setup complexity: Users report that syncing tags with custom segments and DSP campaigns can be clunky
- Limited user reviews: Fewer public reviews compared to larger ad tech platforms, which may affect buyer confidence
- Focused on contextual targeting: May not suit advertisers seeking behavioral or identity-based targeting solutions
- Performance variability: Effectiveness may depend on campaign goals and how well contextual signals align with audience intent