About Peer39
Peer39 is a contextual data software from Page Level Intelligence that provides advanced cookie-free data for targeted advertising. It includes product analytics, brand safety and suitability measures, and a contextual data marketplace, so advertisers can achieve smarter targeting and safer placements. Designed for performance and precision, Peer39 supports connected TV, web, and mobile solutions, helping customers navigate complex advertising environments. The platform offers program-level controls specifically for connected TV, including custom keyword options for tailored targeting. Key capabilities: Product Analytics Brand Safety & Suitability Contextual Data Marketplace® CTV Analytics Best for: Customer advertisers and agencies that need precise targeting solutions across various digital channels.
Peer39 by Page Level Intelligence stands out as a powerful, AI-driven contextual advertising platform built to address the evolving needs of a post-cookie digital landscape. Designed with advertisers, publishers, and ad tech providers in mind, it enables highly granular, privacy-compliant targeting by analyzing the actual content of web pages, mobile apps, and especially Connected TV (CTV) programs. Its main strength lies in the industry's most comprehensive cookieless pre-bid contextual category library—over 300 semantic categories generated by a robust AI-powered semantic analysis engine. This ensures ads are not only placed in relevant and engaging environments, but also in brand-safe contexts, giving advertisers peace of mind and the ability to control ad placements with impressive precision. Peer39’s user interface is structured to deliver clear, actionable insights through intuitive dashboards. Users benefit from real-time analytics mapped directly to their pre-bid categories, making it easy to optimize campaigns mid-flight. The inclusion of keyword-level reporting—an industry first for both display and online video—provides advertisers with detailed feedback on which content elements are driving performance.
Pros & Cons
- +Cookieless targeting: Offers one of the largest pre-bid contextual category libraries without relying on third-party cookies
- +Advanced contextual analytics: Includes metrics like attention, viewability, and ad environment insights across CTV, display, and OLV
- +Custom category creation: Empowers marketing teams to define and manage their own targeting strategies
- +Contextual Data Marketplace®: Aggregates data from diverse sources like emotional cues, weather, and location for richer targeting3
- +CTV keyword targeting: Enables program-level controls and custom keyword strategies for connected TV campaigns
- +Broad DSP integration: Available across major platforms including TTD, Verizon Media, Zeta, and Microsoft Advertising
- +Semantic analysis engine: Uses AI to understand page content, meaning, and sentiment for precise ad placement
- −Analytics setup complexity: Users report that syncing tags with custom segments and DSP campaigns can be clunky
- −Limited user reviews: Fewer public reviews compared to larger ad tech platforms, which may affect buyer confidence
- −Focused on contextual targeting: May not suit advertisers seeking behavioral or identity-based targeting solutions
- −Performance variability: Effectiveness may depend on campaign goals and how well contextual signals align with audience intent
Features
Key features
- Advanced Cookieless Contextual Data
- Offers the industry's largest and most accurate pre-bid contextual category library for targeting without third-party cookies.
- CTV Program-Level Controls
- Provides unique controls, including custom keywords, for precise targeting and brand suitability in Connected TV environments.
- Integrated Pre-bid and Post-buy Analytics
- Aligns pre-bid categories with post-buy analytics (Attention, Viewability) for seamless campaign optimization and transparency across various ad environments.
- Custom Category Creation & Management
- Empowers marketing teams with advanced tools to build, manage, and deploy custom contextual categories using keywords and URLs.
- AI-Powered Semantic Analysis
- Utilizes an AI-powered semantic engine to deeply understand page content, meaning, and sentiment for accurate classification and brand safety.
- Page-Level Intelligence
- Moves beyond domain-level analysis to understand the immediate context and mindset of the audience at the individual webpage or app level.
Additional features
- Program-Level Controls for CTV
- Offers specific controls for Connected TV advertising, including custom keywords.
- Pre-bid Categories
- Provides a library of categories for targeting before bids are placed.
- Post-buy Analytics
- Delivers insights into campaign performance after ads have run.
- Transparency in CTV, Display, OLV
- Brings clarity to ad placements across various digital channels.
- Advanced Contextual Data
- Offers a large and accurate cookieless pre-bid contextual category library.
- Brand Suitability
- Helps find inventory that is safe and suitable for a brand's image.
- Page Quality
- Identifies and targets high-quality ad environments.
- Cookieless Analytics
- Provides performance metrics without relying on third-party cookies.
- Attention Metrics
- Measures user attention to ads.
- Viewability Metrics
- Tracks the viewability of advertisements.
- Key Insights into Ad Environments
- Offers detailed understanding of where ads are placed (web, mobile, CTV, OLV).
- Tools for Planning & Customization
- Provides advanced features to plan, create, and manage contextual strategies.
- Custom Contextual Category Builder
- Allows users to create their own contextual categories.
- Keyword/URL Upload
- Supports uploading up to 10,000 keywords or URLs per custom category.
- Keyword List Suggestions
- Provides helpful suggestions to grow custom contextual keyword targeting lists.
- Boolean Logic Application
- Enables applying Boolean logic to keywords within custom categories.
- Management of Custom Categories
- Facilitates managing previously created custom categories.
- Analytics Tag Creation
- Allows users to create tags specifically for analytics purposes.
- Access to Contextual Planners
- Leverages planners for visibility, accuracy, and scale across the entire Peer39 dataset.
- Contextual Data Marketplace®
- Partners with various data providers to offer additional cookieless categories (e.g., location-based).
- Real-Time Bidding (RTB) Scalability
- Has scaled its data offerings at the pace of RTB.
- Custom Category Control
- Puts the power and control of custom categories directly in the hands of marketing teams.
- Page-Level Intelligence
- Analyzes the immediate context and mindset of users at the webpage/app level.
- Semantic-based Contextual Categories
- Invented this category, starting with understanding the meaning of content.
- Brand Safety Intelligence
- Developed brand safety solutions.
- Pre-bid Data Inventor
- Pioneered the category of pre-bid, non-cookie-based data.
- AI-powered Semantic Analysis Engine
- Utilizes AI to provide a holistic understanding of page content, meaning, and sentiment.
- Content-Genre and Show-Level Insights (CTV)
- Offers detailed analytics for CTV content.
- Demographic Insights (CTV)
- Provides demographic data related to CTV viewership.
- Completion Rates (CTV)
- Tracks how much of a CTV ad is watched.
- CTV Quality Score
- A consolidated metric for performance and suitability in CTV campaigns.
- Campaign Health Assessment
- Quickly assesses overall campaign performance and suitability.
- Optimization Area Identification
- Helps identify specific areas for campaign adjustments.
- Performance Benchmarking
- Allows comparing performance across different campaigns.
- Keyword-Level Reporting (Display & OLV)
- Provides performance and context down to the keyword level.
- Attention Index
- A cookieless measure of performance, updated daily.
- Campaign Summary Metrics
- Includes average ad count, user frequency, share of time in view, and viewability.
- Safety and Suitability Information
- Reports on factors like ads on page for less than 5 seconds, pages with too many ads, "Made for Advertising" content, misinformation, and potentially unsafe content.
- Contextual Reporting
- Provides addressability and visibility alongside performance measures, even for categories not actively targeted.
- DSP Integrations
- Pre-bid categories and marketplace partners are available across major buying platforms (e.g., AdForm, Amazon DSP, DV360, The Trade Desk).
Pricing
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About Peer39
Peer39 is a contextual data software from Page Level Intelligence that provides advanced cookie-free data for targeted advertising. It includes product analytics, brand safety and suitability measures, and a contextual data marketplace, so advertisers can achieve smarter targeting and safer placements. Designed for performance and precision, Peer39 supports connected TV, web, and mobile solutions, helping customers navigate complex advertising environments. The platform offers program-level controls specifically for connected TV, including custom keyword options for tailored targeting. Key capabilities: Product Analytics Brand Safety & Suitability Contextual Data Marketplace® CTV Analytics Best for: Customer advertisers and agencies that need precise targeting solutions across various digital channels.
Peer39 Details
Peer39's In-App Market Place
Does Peer39 have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD ($), CAD ($), CHF (CHF), CNY (¥), SEK (kr), SGD ($), INR (₹), RUB (₽), HKD ($), NOK (kr), KRW (₩), TRY (₺), ZAR (R), BRL (R$), MXN ($)
Pros & Cons
- Cookieless targeting: Offers one of the largest pre-bid contextual category libraries without relying on third-party cookies
- Advanced contextual analytics: Includes metrics like attention, viewability, and ad environment insights across CTV, display, and OLV
- Custom category creation: Empowers marketing teams to define and manage their own targeting strategies
- Contextual Data Marketplace®: Aggregates data from diverse sources like emotional cues, weather, and location for richer targeting3
- CTV keyword targeting: Enables program-level controls and custom keyword strategies for connected TV campaigns
- Broad DSP integration: Available across major platforms including TTD, Verizon Media, Zeta, and Microsoft Advertising
- Semantic analysis engine: Uses AI to understand page content, meaning, and sentiment for precise ad placement
- Analytics setup complexity: Users report that syncing tags with custom segments and DSP campaigns can be clunky
- Limited user reviews: Fewer public reviews compared to larger ad tech platforms, which may affect buyer confidence
- Focused on contextual targeting: May not suit advertisers seeking behavioral or identity-based targeting solutions
- Performance variability: Effectiveness may depend on campaign goals and how well contextual signals align with audience intent
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