Peer39

Offers specific controls for Connected TV advertising, including custom keywords.

Provides a library of categories for targeting before bids are placed.

Delivers insights into campaign performance after ads have run.

Brings clarity to ad placements across various digital channels.

Offers a large and accurate cookieless pre-bid contextual category library.

Helps find inventory that is safe and suitable for a brand's image.

Identifies and targets high-quality ad environments.

Provides performance metrics without relying on third-party cookies.

Measures user attention to ads.

Tracks the viewability of advertisements.

Offers detailed understanding of where ads are placed (web, mobile, CTV, OLV).

Provides advanced features to plan, create, and manage contextual strategies.

Allows users to create their own contextual categories.

Supports uploading up to 10,000 keywords or URLs per custom category.

Provides helpful suggestions to grow custom contextual keyword targeting lists.

Enables applying Boolean logic to keywords within custom categories.

Facilitates managing previously created custom categories.

Allows users to create tags specifically for analytics purposes.

Leverages planners for visibility, accuracy, and scale across the entire Peer39 dataset.

Partners with various data providers to offer additional cookieless categories (e.g., location-based).

Has scaled its data offerings at the pace of RTB.

Puts the power and control of custom categories directly in the hands of marketing teams.

Analyzes the immediate context and mindset of users at the webpage/app level.

Invented this category, starting with understanding the meaning of content.

Developed brand safety solutions.

Pioneered the category of pre-bid, non-cookie-based data.

Utilizes AI to provide a holistic understanding of page content, meaning, and sentiment.

Offers detailed analytics for CTV content.

Provides demographic data related to CTV viewership.

Tracks how much of a CTV ad is watched.

A consolidated metric for performance and suitability in CTV campaigns.

Quickly assesses overall campaign performance and suitability.

Helps identify specific areas for campaign adjustments.

Allows comparing performance across different campaigns.

Provides performance and context down to the keyword level.

A cookieless measure of performance, updated daily.

Includes average ad count, user frequency, share of time in view, and viewability.

Reports on factors like ads on page for less than 5 seconds, pages with too many ads, "Made for Advertising" content, misinformation, and potentially unsafe content.

Provides addressability and visibility alongside performance measures, even for categories not actively targeted.

Pre-bid categories and marketplace partners are available across major buying platforms (e.g., AdForm, Amazon DSP, DV360, The Trade Desk).