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Phlanx

by Phlanx Pty Ltd
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ActiveAvailable globallyCloud
Quick facts
VendorPhlanx Pty Ltd
Year launchedN/A
StatusActive
LocationLos Angeles, California.
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialYES
Contact salesNO

About Phlanx

Phlanx is the "Swiss Army Knife" for small-to-mid-sized influencer marketing. It excels at transparency and efficiency, specifically through its Influencer Auditor, which is its most valuable asset for vetting talent.

Phlanx is the "Swiss Army Knife" for small-to-mid-sized influencer marketing. It excels at transparency and efficiency, specifically through its Influencer Auditor, which is its most valuable asset for vetting talent. While it lacks the complex bells and whistles of enterprise-level software, its simple pricing and intuitive design make it an ideal starting point for businesses that need to audit, contact, and contract influencers without breaking the budget. It provides the essential data needed to make "smarter" marketing decisions without the steep learning curve.

Pros & Cons

Pros
  • Does not overwhelm the user with complex, unnecessary data—it focuses on core KPIs.
  • Highly effective at spotting fake engagement and non-active followers, saving brands from bad investments.
  • The interface is very intuitive and beginner-friendly
Cons
  • It does not manage the actual payment/payout of influencers
  • The audience interest data is not always 100% reliable compared to deep-AI platforms.

Features

Key features

Competitor Tracking

Allows users to monitor the social performance and growth metrics of competitor accounts side-by-side.

Contract Generator

Provides templates to generate tailored, legally binding marketing contracts for collaborations.

Campaign Manager

A dashboard to organize influencer collaborations, manage event lists, and track progress.

Engagement Calculator

A popular free-to-use tool (with premium deep-dive versions) that calculates the percentage of an audience that interacts with content.

Influencer Auditor

Analyzes Instagram, TikTok, and YouTube accounts to identify fake followers, active engagement rates, and audience demographics.

Additional features

Reporting

Generates data-driven reports for campaign ROI and performance.

Multi-User Accounts

Allows team collaboration (depending on the plan).

AI Marketing Tools

Includes caption generators and SEO optimization tips to streamline content creation.

Social Media Analytics

Provides insights into follower activity levels and demographic splits.

Collaborations

Facilitates direct outreach and relationship management between brands and creators.

Influencer Directory

A searchable database to find creators across various niches.

Brand Mentions

Tracks when your brand is mentioned across various social channels.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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