Pika

Pika is a data intelligence platform purpose-built to unlock the value of informal retail in emerging markets. Often described as a “black hole” of economic activity, informal retail has historically lacked visibility, structure, and reliable data. Pika tackles this gap head-on by combining a mobile bookkeeping app for informal retailers with a powerful web-based analytics dashboard for corporations, creating a two-sided ecosystem that benefits both ends of the value chain. On the retailer side, the Pika App helps informal merchants digitize their daily operations—tracking inventory, sales, and basic bookkeeping. This not only brings structure to their businesses but also makes them more “bankable,” enabling access to financing and growth opportunities. The app is designed to be simple and intuitive, making it usable even for non-technical users. For corporations such as FMCGs, banks, insurers, and distributors, Pika provides real-time visibility into informal markets through interactive dashboards. Features like market heatmaps, SKU performance tracking, and AI-powered data storytelling turn raw field data into actionable insights.