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Software Status:Active

About Pika

Pika is a market intelligence software from Pika Insights [to find real-time insights that boost the activities in informal trade across Africa and emerging markets]. It combines market data analysis, sales performance tracking, and consumer behavior insights so businesses can make informed decisions. Pika's solution changes data into actionable insights, enabling companies to increase ROI from their sales, marketing, and advancement activities. The platform supports resource links, FAQs, and an application (Pika App) for easy access to information. Key capabilities: real-time market insights sales performance tracking consumer behavior analysis resource integration user-friendly application Best for: businesses in informal retail that need actionable insights for decision-making.

Pika Details

Vendor
Pika Insights
Year Launched
2023
Location
31 Balarabe Musa Crescent, Lagos, Lagos State NIGERIA
Deployment
cloud, ios, android
Training Options
demo
Countries Served
Nigeria
Languages
English
Users
Informal retailers, FMCG sales teams, FMCG marketing teams, FMCG strategy and innovation teams, Financial institutions and lenders, Insurance providers, Data and insights teams
Industries Served
Fast-Moving Consumer Goods (FMCG), Financial services, Banking, Insurance, Consumer goods distribution, Market research and analytics, Emerging market retail ecosystems
Tags
Data Analytics, Retail Analytics, Bookkeeping, Inventory Management

Pika's In-App Market Place

Does Pika have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

NGN (₦), USD ($), EUR (€), GBP (£)

Pros & Cons

  • Unlocks visibility in informal retail markets
  • Bridges the gap between informal retailers and corporates
  • Supports data-driven sales, marketing, and innovation decisions
  • Reduces lending and credit risk for financial institutions
  • Easy-to-use tools for non-technical users
  • Focused primarily on informal retail use cases
  • Value depends on retailer adoption and data quality
  • Advanced insights may require onboarding and training
  • Not a full ERP or accounting replacement for large enterprises

Pika's Support Options

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