Plaace

Plaace is an AI-powered location intelligence platform based in Oslo that provides retailers, real estate developers, and public sector users with data-driven insights for strategic decision-making. The platform translates complex physical-world data, including foot traffic, spending patterns, and demographics, into actionable reports and visualizations. Its map-centric interface allows users to select specific points to instantly generate area profiles, with layered dashboards that combine foot traffic heatmaps, card transaction data, and competitive mapping. One of Plaace’s standout features is White Spot Analysis, which uses machine learning to identify underserved locations where a business type could thrive, while its tenant mix optimization helps commercial real estate clients ensure balanced property occupancy. Performance is strong, capable of processing massive datasets from telecom providers, financial institutions, and public records quickly and reliably, making it suitable for handling multi-city portfolios. The platform is fully web-based, compatible with major browsers, and allows export of visualizations for integration with BI or GIS systems. Plaace supports users through a Help Center, blog resources, personalized onboarding, and access to a dedicated Data Science team for advanced analysis.