About ProfitMetrics.io
ProfitMetrics.io is a profit bidding and POAS® (Profit on Ad Spend) marketing software for e-commerce.
ProfitMetrics.io is a SaaS platform designed for e-commerce businesses and digital marketing agencies to move beyond revenue-based metrics like ROAS and optimize advertising based on actual profit. The core of the product is its POAS® (Profit on Ad Spend) methodology, which calculates profitability per order by factoring in costs like goods, shipping, payment fees, and discounts. The platform offers a real-time dashboard for a transparent view of business profitability, server-side tracking for accuracy, and features like Conversion and Shopping Boosters for Google and Meta ads. This allows users to direct ad spend towards the most profitable campaigns, ads, and products. The company offers a 14-day free trial and provides support via email and a comprehensive knowledge base. Integrations are available for major e-commerce platforms like Shopify, WooCommerce, and Magento, as well as key advertising channels.
Pros & Cons
- Provides a clear, real-time view of ad campaign profitability, moving beyond simple revenue metrics.
- Integrates with a wide range of major e-commerce and advertising platforms.
- Offers a 14-day free trial to test the platform's capabilities.
- Server-side tracking provides more accurate data for decision-making.
- Case studies demonstrate significant improvements in net profit for users.
- Traditional accounting and spreadsheets leave profitability insights months behind.
- Standard tracking ignores product margins, causing fluctuating break-even targets.
- Optimizing for revenue hides individual products and campaigns that lose money.
- Standard calculations overlook discounts, shipping fees, payment fees, and packaging expenses.
Features
Key features
Provides a 24/7 overview of marketing and business profitability, pulling data from e-commerce backends and marketing channels.
Enables optimization of ad campaigns based on Profit on Ad Spend (POAS®), a metric that measures gross profit divided by ad spend.
Offers server-side tracking for Google Ads, GA4, and Meta to ensure accurate conversion data while maintaining compliance.
Calculates profit for each order by accounting for discounts, shipping fees, payment fees, cost of goods, and handling expenses.
Includes features like Conversion Booster and Shopping Booster to direct Google and Meta ads to optimize for profit instead of revenue.
Additional features
Analyze profitability down to the individual product level within Google Ads.
View profit after ad spend for all campaigns and ads directly inside marketing channel interfaces.
Native integrations with major platforms including Shopify, WooCommerce, Magento, and Prestashop.
Connects with ad platforms like Google Ads, Meta Ads, TikTok, Snapchat, and Pinterest.
Provides tools for agencies to manage client campaigns and demonstrate profit-driven results.
Pricing
Monthly plans
- Real-time Dashboard
- POAS bidding capability
- Server-side tracking
- Conversion Booster
- Shopping Booster for PMax Campaigns
- Plug'n'Play Integrations
- Dedicated Account Manager
- Done for You Account Set-up
Countries & Languages
Interface languages
Billing currencies
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About ProfitMetrics.io
ProfitMetrics.io is a profit bidding and POAS® (Profit on Ad Spend) marketing software for e-commerce.
ProfitMetrics.io Details
ProfitMetrics.io's In-App Market Place
Does ProfitMetrics.io have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Plans
Monthly plans
- Real-time Dashboard
- POAS bidding capability
- Server-side tracking
- Conversion Booster
- Shopping Booster for PMax Campaigns
- Plug'n'Play Integrations
- Dedicated Account Manager
- Done for You Account Set-up
Accepted Payment Currencies
USD, EUR
Pros & Cons
- Provides a clear, real-time view of ad campaign profitability, moving beyond simple revenue metrics.
- Integrates with a wide range of major e-commerce and advertising platforms.
- Offers a 14-day free trial to test the platform's capabilities.
- Server-side tracking provides more accurate data for decision-making.
- Case studies demonstrate significant improvements in net profit for users.
- Traditional accounting and spreadsheets leave profitability insights months behind.
- Standard tracking ignores product margins, causing fluctuating break-even targets.
- Optimizing for revenue hides individual products and campaigns that lose money.
- Standard calculations overlook discounts, shipping fees, payment fees, and packaging expenses.
ProfitMetrics.io's Support Options
Email Address
support@profitmetrics.ioProfitMetrics.io's Alternatives
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