Prop Data logo

Prop Data

by PropData · Since 1999
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ActiveAvailable globallyCloud
Quick facts
VendorPropData
Year launched1999
StatusActive
LocationPinetown, South Africa
Countries servedGlobal
Languages1
Integrations12+
Free tierNO
Free trialNO
Contact salesNO

About Prop Data

Prop Data is a real estate internet marketing platform designed for agencies, brokers, and developers in South Africa. It provides a suite of tools for managing property listings, leads, and customer relationships (CRM), syndicating listings to property portals, and creating custom-branded websites and marketing materials.

Prop Data is a comprehensive real estate platform based in South Africa, offering a suite of digital marketing and management tools for property professionals. The platform is structured around three core pillars: Manage, Exchange, and Market. The 'Manage' module provides robust CRM capabilities for handling leads and contacts, alongside tools for listing management, deal tracking, and generating comparative market analyses with data from Lightstone. The 'Exchange' feature automates the syndication of property listings to a network of major South African and international property portals like Property24 and Private Property. Finally, the 'Market' component enables agencies to build and maintain SEO-optimized, custom-branded websites and execute digital marketing campaigns, including email newsletters. Pricing is available in monthly subscription tiers based on the number of offices, with costs denominated in South African Rand. Support includes phone and live chat, and the platform integrates with key proptech services like HubSpot and Lightstone.

Pros & Cons

Pros
  • Offers a comprehensive suite of tools specifically for the real estate industry, including CRM, listing syndication, and website building.
  • Integrates with key South African property data provider Lightstone for features like comparative market analysis.
  • Pricing for standard agency plans is publicly available on the website in the local currency.
Cons
  • The platform and its integrations appear primarily focused on the South African market.
  • No free trial or free tier is publicly offered to test the platform.
  • While mobile-optimized, there is no evidence of dedicated native mobile apps for iOS or Android.

Features

Key features

Listing Management

Capture and manage residential, commercial, agricultural, and new development listings within a centralized system.

CRM & Lead Management

Manage a central database of contacts, track lead activity with live performance reports, and route leads automatically to team members.

Listing Syndication

Automatically publish property listings across major local and international property portals like Property24, Private Property, and Gumtree.

Website Builder

Create custom-branded, mobile-first real estate websites with an intuitive property search facility and SEO optimization.

Reporting & Analytics

Access dashboards and reports on listings, website traffic, leads, and mandate performance to make data-driven decisions.

Additional features

Automated Property Alerts

Clients receive email notifications for subscribed property matches, show days, and price drops.

Comparative Market Analysis

Generate online comparative market analysis presentations using data from Lightstone and internal comparable listing databases.

Deal & Commission Tracking

Manage agency deals with detailed data capture, track transfer progress, and generate reports on commission payouts and performance.

Mandate Feedback Reporting

Provide clients with a real-time, web-driven feedback report on the marketing and viewing performance of their mandate.

Automated Email Newsletters

Create and send automated email newsletters to a contact database with hyper-targeted content.

Canvassing Tools

Identify potential sellers using AI modeling and enriched data intelligence from partner Lightstone.

Referral Management

A system for team members to share lead data with a few clicks, supported by reporting and notifications.

Document Management

Store and access important documents related to agents, property listings, contacts, and more.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇿🇦ZAR

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