Provenance

Provenance is a sustainability communications platform from Project Provenance that helps consumer goods brands accelerate growth with trusted sustainability credentials. It provides features like structured product data, improved customer journey for values-driven shoppers, and support for compliance scaling without adding headcount, so brands can build trust and loyalty that drives repeat purchases. Provenance is aligned with key industry standards and supports brands in ranking in values-led AI search results. This technology helps brands effectively communicate their sustainability efforts and stand out in a competitive market. Key capabilities: structured product data customer journey improvement compliance scaling trust and loyalty building AI search ranking Best for: consumer goods brands that need to communicate sustainability effectively.