Pulse Mortgage CRM logo

Pulse Mortgage CRM

by focusIT · Since 2002
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorfocusIT
Year launched2002
StatusActive
Location14362 N Frank Lloyd Wright Blvd, Scottsdale, AZ 85260
Countries servedGlobal
Languages7
Integrations
Free tier
Free trial
Contact salesYES

About Pulse Mortgage CRM

Pulse Mortgage CRM is a customer relationship management software from focusIT that is designed specifically for the mortgage industry. It provides tools for lead management, client communication, and document tracking so mortgage professionals can effectively manage their customer relationships. The platform includes features such as automated follow-ups, customizable pipelines, and reporting analytics to facilitate better decision-making. Pulse Mortgage CRM also offers integrations with various loan origination systems to improve workflow efficiency. Key capabilities: lead management client communication document tracking automated follow-ups reporting analytics Best for: mortgage professionals who need to manage customer relationships and simplify their loan processing.

Pulse Mortgage CRM by focusIT is a specialized customer relationship management software tailored specifically for the mortgage industry. Developed to streamline and optimize the relationship between mortgage professionals and their clients, the software focuses on increasing efficiency, improving client communication, and enhancing the overall loan process. Its core strength lies in helping loan officers (LOs) and lending teams manage leads, automate workflows, and track client relationships from origination to closing. The software emphasizes intelligent engagement through automated communication, milestone tracking, and customized outreach, enabling mortgage professionals to stay connected with clients throughout the loan lifecycle. The user interface of Pulse Mortgage CRM is designed with the everyday needs of mortgage professionals in mind. It is clean, functional, and purpose-built, meaning users aren’t burdened by unnecessary or irrelevant features. Navigation is straightforward, allowing users to easily move between contact records, pipelines, email templates, and task managers. A notable feature of the interface is its intuitive contact dashboard, which provides an at-a-glance overview of client details, communication history, and current loan status.

Pros & Cons

What users like
  • +Automation Focus: Designed to "supercharge your loan origination system" and "save hundreds of hours per year" through automation.
  • +Mortgage Industry Specific: Tailored for "mortgage professionals" and "fully integrated with Calyx PointCentral," making it highly relevant for this niche.
  • +Enhanced Communication: Automates loan status alerts to customers and realtors, improving transparency and reducing manual effort.
  • +Streamlined Marketing: Offers "done-for-you marketing" with automated email campaigns.
  • +Improved Organization: Provides custom pipeline reporting to replace spreadsheets and automated reminders for tasks and lead follow-up.
  • +Lead Management: Facilitates direct lead input into the LOS with personalized forms.
  • +Additional Secure Offerings: Provides "SecureShare" for secure file sharing and "PointCentral Hosting" for reliable LOS hosting, indicating a broader solution ecosystem.
What users flag
  • Niche-Specific: Its strong focus on mortgage professionals and Calyx PointCentral integration means it's not a general-purpose automation tool, limiting its applicability to other industries.
  • Dependency on LOS: Its core function relies on integrating with an existing Loan Origination System (specifically Calyx PointCentral), which might be a barrier for those using other systems or without one.
  • Lack of Pricing Information: The text does not provide any pricing details, making it difficult for potential users to assess cost-effectiveness upfront.
  • Limited Feature Details for Other Products: While "SecureShare" and "PointCentral Hosting" are mentioned, detailed features for "Aduvo" and "Microsoft 365 Business Premium" (listed under products) are not provided.

Features

Key features

Automated Loan Status Alerts
Takes away the need to manually update customers and realtors on loan progress.
Innovative Done-for-You Marketing
Automatically generates email campaigns once synced with your Loan Origination System (LOS) to maintain a personal touch.
Custom Pipeline Reporting
Allows for customizable pipelines to replace spreadsheets and keep teams updated on loan happenings.
Lead Management
Enables direct lead input into the LOS using personalized intake forms and Loan Officer (LO) landing pages.
Automated Reminders (Email & Text)
Sets up automated email and text reminders to prevent tasks from falling through the cracks, helping with lead follow-up, fast loan closings, and client relationship maintenance.

Additional features

Loan Origination System (LOS) Supercharging
Enhances your existing LOS capabilities.
Top-Notch Lead Management Tools
Provides robust tools for managing leads efficiently.
Done-for-You Marketing
Offers pre-built marketing campaigns to simplify outreach.
Loan Status Alerts
Automatic notifications for loan progress updates.
Task Reminders
Automated reminders for important tasks and follow-ups.
Full Integration with Calyx PointCentral
Seamlessly connects with a widely used mortgage LOS.
Customizable Pipelines
Allows tailoring of pipeline views for team updates.
Personalized Lead Intake Forms
Facilitates lead capture directly into the LOS.
LO Landing Pages
Provides dedicated web pages for Loan Officers to capture leads.
Automated Email Reminders
Sends email reminders for tasks and follow-ups.
Automated Text Reminders
Sends text message reminders for tasks and follow-ups.
SecureShare (Separate Product)
Secure file sharing with easy document upload, borrower dropzone, and encryption capabilities.
PointCentral Hosting (Separate Product)
Server management, backups, updates, speedy load times, and customer care for PointCentral hosting.
Aduvo (Mentioned under Products)
While not detailed, it's listed as another product.
Microsoft 365 Business Premium (Mentioned under Products)
While not detailed as a direct feature of Pulse, it's listed as a related offering by focusIT.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
7
Interface languages
20
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianDutchPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇴NOK🇩🇰DKK🇮🇳INR🇷🇺RUB🇿🇦ZAR🇭🇰HKD🇸🇬SGD🇧🇷BRL🇰🇷KRW🇦🇪AED🇳🇿NZD

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