Pushwoosh logo

Pushwoosh

by Pushwoosh · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorPushwoosh
Year launched2014
StatusActive
Location3413 Dupont Ave, Kensington, MD, United States, Maryland
Countries servedGlobal
Languages12
Integrations6+
Free tierN/A
Free trialN/A
Contact salesN/A

About Pushwoosh

Pushwoosh is an all-in-one customer engagement platform from Pushwoosh that supports omnichannel messaging, actionable customer data platform (CDP), and advanced segmentation & automation to turn customer data into actionable insights. It provides web push notifications, audience segmentation, WhatsApp integration, actionable analytics, and supports fail-proof omnichannel delivery for precision targeting. This comprehensive platform is designed to help businesses reach the right users and achieve their revenue goals effectively. With a focus on data-driven engagement, Pushwoosh enables marketers to tailor their outreach according to user behavior and preferences. Key capabilities: web push notifications audience segmentation WhatsApp integration actionable CDP analytics Best for: businesses that need efficient customer engagement strategies across multiple channels.

Pushwoosh emerges as a robust and versatile customer engagement platform that excels in providing omnichannel communication capabilities through a user-friendly and highly functional interface. Designed with both technical and non-technical users in mind, its dashboard is intuitive enough for marketers to navigate with minimal training. One of the standout aspects of its interface is the visual Customer Journey Builder, which uses drag-and-drop functionality to make complex, multi-step automated campaigns easy to construct. This lowers the barrier for teams with limited technical expertise and allows them to implement sophisticated communication flows with ease. Complementing this is the built-in Assistant—an automated campaign checker that not only validates workflows but also guides new users through setup processes, helping avoid common pitfalls. While some debugging steps might still require input from developers, the overall user experience is streamlined, minimizing the impact on a team’s workflow. Functionally, Pushwoosh offers a deeply impressive suite of tools that cater to businesses looking to maximize the effectiveness of their mobile and cross-channel marketing.

Pros & Cons

Pros
  • Quick and easy integration with apps.
  • Simple and effective API.
  • User-friendly UI, suitable for non-technical users.
  • Strong automation features like Customer Journey Builder.
  • Helps improve user retention and engagement.
  • Scheduling push notifications is straightforward.
  • Offers presets for repeated use.
Cons
  • Email sending tool is unreliable.
  • Push notifications don’t always work for Android when the app is closed.
  • Reports need improvement for better analytics.
  • Segmentation lacks flexibility (no OR options).
  • Occasionally fails to load properly.
  • UI and stats visualization could be improved.
  • Tag and event separation is not intuitive for developers.

Features

Key features

Precision Targeting with Flexible Segmentation

Pushwoosh enables highly accurate audience segmentation based on real-time behavior, historical data, and RFM criteria, allowing businesses to reach specific, high-value users with minimal effort. This drives higher conversion rates by delivering relevant messages.

Fail-Proof Omnichannel Delivery

The platform supports messaging across multiple channels including mobile push, web push, in-app messages, email, SMS, and WhatsApp, ensuring customers receive consistent and timely communications wherever they are. This unified approach maximizes engagement and reach.

Customer Journey Builder with Automation at Scale

Pushwoosh provides tools to automate complex customer journeys, allowing for personalized messaging flows that respond to user actions. This feature helps boost revenue and improve customer retention without increasing operational costs.

Actionable Customer Data Platform (CDP)

It unifies fragmented customer data, tracking user behavior, preferences, and history in one centralized location. This comprehensive view empowers businesses to create advanced segmentations and highly targeted campaigns.

Enterprise-Grade Private Cloud Infrastructure

Pushwoosh operates on privately owned server hardware with 99.9% service uptime, anti-DDoS protection, and isolated dedicated infrastructure for private offerings. This ensures continuous availability, highest-level performance, and enhanced data security, especially for European clients with GDPR compliance.

Rapid SDK Integration (15 Minutes)

The Pushwoosh SDK can be integrated into mobile apps or websites in just 15 minutes, enabling full functionality quickly. This allows businesses to rapidly deploy and start leveraging the platform's advanced features.

Additional features

Highly Targeted Messaging

Delivers messages to specific user segments to drive revenue.

Advanced Segmentation

Allows defining user groups based on real-time behavior, historical data, and RFM criteria for precise targeting.

Omnichannel Messaging

Supports sending messages across various channels to ensure comprehensive reach.

Convert New Users

Tools and strategies to turn new sign-ups into active users.

Retain High-Value Clients

Features aimed at keeping your most profitable customers engaged.

Recover Churn

Functionality to re-engage users who are at risk of leaving or have already churned.

Maximize ARPU (Average Revenue Per User)

Strategies and tools to increase the revenue generated from each user.

Secure Recurring Revenue

Helps build loyalty and engagement to ensure continuous revenue streams.

Personalized Onboarding

Tailors the initial user experience based on acquisition data.

Targeted Offers

Delivers specific promotions based on in-app behavior and preferences.

Unify Customer Data

Consolidates fragmented user data (behavior, preferences, history) into one platform.

Activate Targeted Campaigns

Launches campaigns to reach the right user at the right moment.

Optimize for Growth

Tools for A/B/n testing and continuous improvement of conversions.

Personalized Messaging

Crafts individual messages for users based on their data.

Automation at Scale

Automates messaging flows and campaigns to handle large user bases efficiently.

Actionable Analytics

Provides insights into campaign performance and user behavior for optimization.

Seamless Integration with Data Ecosystem

Connects with platforms like Adjust, Amplitude, Appsflyn, Mixpanel, Segment, and Shopify.

Customer Journey Builder

Tools to design and automate multi-step customer communication flows.

Mobile Push Notifications

Sends notifications directly to mobile devices.

Web Push Notifications

Delivers notifications to users via their web browsers.

In-App Messaging

Sends messages directly within the mobile application.

Email

Supports email campaign creation and delivery.

SMS

Enables sending text messages.

WhatsApp

Integrates with WhatsApp for messaging.

Pushwoosh API

Allows programmatic access and control over Pushwoosh functionalities.

Actionable CDP (Customer Data Platform)

A robust system for collecting, unifying, and activating customer data.

Data Safety

Features ensuring the security and privacy of customer data.

Privately Owned Enterprise-Grade Server Hardware

Uses proprietary hardware for hosting.

Detection and Prevention System

Security measures to identify and stop threats.

Anti-DDoS Protection

Protects against distributed denial-of-service attacks.

Isolated Dedicated Infrastructure (Private Offering)

Provides dedicated and isolated server environments for specific clients.

Continuous Availability

Infrastructure designed to ensure constant uptime.

Highest-Level Performance

Optimized for top-tier speed and efficiency.

99.9% Service Uptime

Guarantees near-constant availability of the service.

GDPR Compliance

Adheres to European data protection regulations.

Datacenter Location within EU (Germany)

Ensures data residency for European clients.

Bundesdatenschutzgesetz (Data Protection Acts) Compliance

Complies with German data protection laws.

ISO 27001 Compliance

Meets international standards for information security management.

24/7 Available Support

Provides round-the-clock technical assistance.

Available on All Platforms

Supports data collection and message delivery across all known platforms (web, iOS, Android, Flutter, React Native, etc.).

15 Minutes to Integrate Pushwoosh SDK

Fast and easy integration process for mobile apps and websites.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Email
USD 19/mo
billed monthly

Countries & Languages

Global
Countries served
12
Interface languages
19
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseRussianTurkishChineseJapaneseKoreanArabic.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇲🇽MXN🇸🇬SGD🇭🇰HKD🇳🇴NOK🇰🇷KRW🇹🇷TRY🇷🇺RUB🇮🇳INR🇧🇷BRL

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