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RainFocus

by RainFocus Inc. · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorRainFocus Inc.
Year launched2013
StatusActive
Location1633 West Innovation Way, Suite 100, Lehi, Utah 84043, US
Countries servedGlobal
Languages1
Integrations40+
Free tier
Free trial
Contact salesYES

About RainFocus

RainFocus is an event management software/platform from RainFocus Inc. designed to facilitate effective event planning and execution. It combines flexible platform capabilities, smooth use features, and data-driven insights so users can realize their vision, magnify brand identity, and make confident decisions. RainFocus serves as a reliable partner in delivering successful outcomes for various event types. The platform supports associations and organizations in managing multiple events through its five specialized modules, ensuring that users can navigate their event channels efficiently and effectively. With a user-friendly interface and a comprehensive feature set, RainFocus is suitable for event planners and marketers that need reliable tools to manage and improve their events. Key capabilities: flexible platform smooth use data-driven insights reliable partner associations Best for: event planners that need comprehensive event management solutions.

RainFocus by RainFocus Inc. is a comprehensive Event Management Software (EMS) platform designed to unify and optimize the planning, execution, and analysis of in-person, virtual, and hybrid events. Tailored for enterprise-level organizations, RainFocus enables marketing and event teams to manage every aspect of the event lifecycle from a single, centralized dashboard. Its standout features include personalized attendee engagement, real-time data activation, modular architecture, and robust security compliance (ISO 27001, PCI DSS, GDPR, CCPA). The user interface is sleek and intuitive, offering a clean layout that simplifies navigation across complex event workflows. Users can easily toggle between registration, content management, and analytics modules. The platform’s design emphasizes usability, with customizable dashboards and brand-compliant templates that make it easy to maintain visual consistency across events. Functionally, RainFocus excels in its ability to consolidate multiple event formats into one system. It supports registration and ticketing, session scheduling, speaker and exhibitor tools, mobile app integration, and virtual event delivery. Its real-time behavioral tracking and data-driven personalization tools allow marketers to tailor content and engagement strategies dynamically.

Pros & Cons

What users like
  • +Unified platform that removes data silos by managing virtual, hybrid, and in-person events all in one place.
  • +Built for enterprise scale, proven to support some of the world’s largest and most complex global events.
  • +Delivers real-time personalization using behavioral insights to tailor attendee experiences and content recommendations.
  • +Offers deep two-way integration with major CRM and marketing platforms like Adobe and Salesforce for higher event ROI.
  • +Ensures top-level security and data protection with ISO 27001, PCI DSS, GDPR, and CCPA certifications.
What users flag
  • Pricing is not publicly available, requiring direct contact for custom quotes.
  • Primarily designed for large, complex enterprises, which may make it less suitable for small-scale users.
  • High flexibility and depth of features create a steep learning curve that often requires expert onboarding.
  • No public free trial or self-serve option, meaning upfront commitment is necessary.
  • Focused mainly on B2B enterprise events, potentially lacking features for smaller or community-focused organizers.

Features

Key features

Unified Platform
Consolidates multiple event technologies (registration, content, lead retrieval) into a single, cohesive, cloud-based platform to simplify management and achieve cost savings.
Unified Attendee Profile
Creates a single, secure data profile for every attendee, allowing for seamless integration and activation of real-time engagement data across all events.
Omnichannel Experience Delivery
Provides the flexibility to effortlessly dial in the ideal experience for in-person, virtual, and hybrid events from a single configuration point.
Real-Time Data-Driven Insights
Captures and analyzes behavioral event data in real time, providing actionable insights for personalization, faster lead qualification, and immediate event optimization.
Accelerated Sales Impact
Streamlines event data into the sales cycle, enabling sales teams to follow up instantly with meaningful, context-aware outreach to accelerate pipeline velocity.

Additional features

Planning
Event strategy, budgeting, venue sourcing, housing management, and complex global registration configuration (e.g., dynamic pricing, group registration, bulk registration).
Event Marketing
Promotional page creation, campaign performance tracking, audience targeting, conversion optimization, and personalized email communication.
Management
Content Management (Call for Papers, session submission, speaker management portal), Exhibitor Activation (online portal, contract/staff management), and Badge Management (on-site badge printing/check-in).
Attendee Experience
Session Access & Scanning, mobile app, personalized agenda-building and content suggestions, meeting scheduling, chat, and gamification/rewards.
Optimization
Performance and Strategy (Pre-built reports, custom dashboards), Portfolio Orchestration (managing a large portfolio of events), and Security/Compliance (ISO 27001, PCI DSS, GDPR, CCPA).

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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