About RealEye
RealEye is a visual analytics software from RealEye that focuses on eye-tracking technology. It provides features such as heatmaps, gaze plots, and engagement metrics so users can understand viewer behavior and improve content. This tool is designed for marketers, UX designers, and researchers who want insights into how users interact with visual content. It allows users to conduct experiments with real-time data collection and analysis, enabling informed decisions based on user attention patterns. Key capabilities: heatmap generation gaze tracking engagement measurement real-time analytics customizable reports Best for: marketers and designers that need to analyze user interaction with visual elements.
RealEye by RealEye is an advanced web analytics platform known for its eye-tracking technology and behavior analysis capabilities. Its primary purpose is to help organizations understand how users visually interact with websites, ads, and digital interfaces. By leveraging webcam-based eye tracking, RealEye provides heat maps, gaze plots, attention analytics, and user engagement metrics without requiring specialized hardware. Key features include real-time gaze tracking, remote usability testing, respondent recruitment, and in-depth visual behavior reporting, making it an essential tool for UX researchers, marketers, and product teams. The user interface of RealEye is clean, modern, and thoughtfully structured for accessibility. Its dashboard provides a clear overview of active studies, participant progress, and visual data results. Navigation is intuitive, with straightforward menus that guide users through task creation, test setup, respondent management, and results interpretation. The visual reporting space is particularly user-friendly, offering detailed overlays of gaze paths and heat maps with smooth zooming and filtering capabilities. Functionality is where RealEye excels. Apart from standard eye-tracking analytics, it offers A/B test comparisons, fixation and attention metrics, facial expression analysis, and detailed engagement timelines.
Pros & Cons
- It's far more affordable and accessible than traditional lab-based eye-tracking, needing only a standard webcam.
- Researchers can collect data globally and quickly due to the fully remote, web-browser-based setup.
- The platform provides rich, layered data by combining eye-tracking with emotional analysis and survey responses.
- Setting up tests and analyzing the results is fast and easy with the user-friendly online dashboard and automated metrics.
- The innovative Virtual Shelf Testing feature offers a realistic, scalable way to test retail and product visibility.
- Accuracy and precision are lower than specialized, dedicated infrared eye-tracking hardware, especially with participant movement.
- The quality of data collected is dependent on the participant's webcam, lighting conditions, and head stability.
- Study sessions should be kept short (ideally less than five minutes) to maintain accuracy, limiting long-form research.
- A portion of participant data may be deemed unusable due to poor video quality or excessive movement.
- Researchers might feel less in control compared to a dedicated lab environment.
Features
Key features
The core technology uses a standard webcam and AI to track eye movements, making it accessible and affordable for remote studies without specialized hardware.
An auto-generated environment allows researchers to realistically test product visual attention, reach, and hold on a virtual retail shelf.
The platform analyzes a participant's visual attention (gaze, fixations) and measures basic emotional responses using facial coding.
A powerful online dashboard provides heatmaps, gaze plots, and Areas of Interest (AOI) statistics for quick and in-depth data analysis.
Studies can be run 100% remotely using a single link, working on any webcam/smartphone and eliminating the need for an offline lab.
Studies can be conducted using various stimuli, including static images, videos, and live, interactive websites, offering flexibility for research.
Additional features
It captures visual attention data and analyzes basic emotional responses via webcam (facial coding).
An online interface is used to create studies, gather data, and analyze results.
The system records mouse movements, clicks, and keystrokes in addition to gaze data for a holistic view of user interaction.
Researchers can include follow-up questions and full survey modules directly within the eye-tracking test.
Raw and processed data, including heatmaps and recordings, can be exported or accessed via an API for further external analysis.
The platform offers the option to easily use panelists provided by RealEye for quickly gathering data.
Studies are easily prepared in a web browser, allowing for quick configuration of stimuli and triggers.
Users can select images, videos, or live, online websites as the material for their research tests.
Studies can use a clickable area or a keystroke as a trigger to advance the test or record an event.
The platform allows connection with any external panel, survey tool, or system.
The technology is designed to operate with standard, off-the-shelf webcams built into laptops and PCs.
Mobile eye-tracking studies can be run directly from participants' smartphones using their web browser.
A single, shareable link is used to collect all participant data for a study.
The study instructions can be presented in multiple languages for international research.
The analysis dashboard displays visualizations that show where all participants or a single individual looked most.
Users can watch replays of the exact path and sequence of a participant's eye movements across the stimulus.
Pricing
Monthly plans
Countries & Languages
Interface languages
Billing currencies
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About RealEye
RealEye is a visual analytics software from RealEye that focuses on eye-tracking technology. It provides features such as heatmaps, gaze plots, and engagement metrics so users can understand viewer behavior and improve content. This tool is designed for marketers, UX designers, and researchers who want insights into how users interact with visual content. It allows users to conduct experiments with real-time data collection and analysis, enabling informed decisions based on user attention patterns. Key capabilities: heatmap generation gaze tracking engagement measurement real-time analytics customizable reports Best for: marketers and designers that need to analyze user interaction with visual elements.
RealEye Details
RealEye's In-App Market Place
Does RealEye have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Plans
Monthly plans
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Jpy (¥), Aud (A$), Cad (C$), Chf (chf), Cny (¥), Sek (kr), Nzd (Nz$), Zar (R), Rub (₽), Inr (₹), Brl (R$), try (₺), Mxn (Mex$)
Pros & Cons
- It's far more affordable and accessible than traditional lab-based eye-tracking, needing only a standard webcam.
- Researchers can collect data globally and quickly due to the fully remote, web-browser-based setup.
- The platform provides rich, layered data by combining eye-tracking with emotional analysis and survey responses.
- Setting up tests and analyzing the results is fast and easy with the user-friendly online dashboard and automated metrics.
- The innovative Virtual Shelf Testing feature offers a realistic, scalable way to test retail and product visibility.
- Accuracy and precision are lower than specialized, dedicated infrared eye-tracking hardware, especially with participant movement.
- The quality of data collected is dependent on the participant's webcam, lighting conditions, and head stability.
- Study sessions should be kept short (ideally less than five minutes) to maintain accuracy, limiting long-form research.
- A portion of participant data may be deemed unusable due to poor video quality or excessive movement.
- Researchers might feel less in control compared to a dedicated lab environment.
RealEye's Support Options
Email Address
contact@realeye.ioContact
+48 601 321 876Documentation
https://support.realeye.io/realeye-api/Chatbot
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