retail Connect

Retail Connect by nexMart GmbH & Co. KG is a B2B commerce enablement solution designed to bridge the gap between product discovery on manufacturer websites and actual purchase through authorized retailers. The platform allows manufacturers to add a “Buy Now” capability directly on product pages, enabling customers to complete purchases with partner retailers either online or in physical stores. This approach ensures that brands maintain control over their sales channels while still supporting existing retail networks. The solution focuses heavily on improving the customer journey. By allowing visitors to move from product research to checkout with minimal friction, it helps manufacturers increase conversions and sales without requiring their own eCommerce infrastructure. Retail Connect also integrates retailer availability and location features, enabling customers to find nearby stores that stock the desired products. In addition, analytics capabilities through the Data Cockpit provide manufacturers with insights into purchasing behavior and retailer performance. This data helps companies refine marketing strategies and optimize distribution channels.