RIWI

RIWI is a global mixed-methods research and consumer insights platform that combines traditional survey techniques with neuroscience-enriched approaches to uncover both explicit opinions and implicit emotional responses. The platform enables organizations to design and deploy surveys, test consumer attention, and measure subconscious reactions such as sentiment and intuition. It is widely used for market research, policy analysis, advertising evaluation, and product development, offering real-time data collection with frequent updates. A key strength of RIWI is its massive global reach, having collected responses across more than 229 countries and territories, making it suitable for large-scale cross-cultural studies. It also emphasizes privacy compliance (GDPR) and scalable data collection, which appeals to governments, NGOs, and enterprises. By blending behavioral science techniques like implicit association testing with conventional surveys, RIWI provides deeper consumer understanding beyond stated responses. Its value lies in delivering fast, scalable, and diverse data streams for decision-making.