Roq.ad

Roqad steps into the marketing analytics arena with a specific focus: identity resolution in a world increasingly wary of third-party cookies. As the industry grapples with evolving privacy regulations, Roqad offers a suite of solutions designed to help businesses connect with audiences across devices and platforms while adhering to these stricter guidelines. Core Functionalities: Roqad Identity Graph: This is the heart of Roqad's offering. It utilizes a probabilistic identity graph, leveraging machine learning and artificial intelligence to connect user data points across various devices. This allows businesses to gain a more holistic view of their audience, even without relying on cookie-based identifiers. This privacy-compliant feature bridges the gap between a company's first-party data (hashed emails and IP addresses) and mobile advertising IDs in specific regions. This empowers businesses to activate their valuable first-party data for targeted advertising while maintaining user privacy. Recognizing the diverse needs within the marketing and advertising ecosystem, Roqad offers specific solutions for Demand-side Platforms (DSPs), Customer Data Platforms (CDPs), agencies, publishers, and more.