Salesforce Consumer Goods Cloud

Salesforce Consumer Goods Cloud is an industry-focused extension of the Salesforce platform built to help consumer packaged goods companies unify planning, sales execution, forecasting, and service on a single connected CRM platform. It brings together B2B and B2C data so teams can work from a complete view of customers and performance, rather than disconnected spreadsheets or legacy systems, and it embeds artificial intelligence to guide decision making and prioritise actions across teams. The platform supports account and opportunity management, customer business planning, real-time reporting, and analytics that help teams track performance against goals and adjust strategies quickly. It also includes tools for retail execution such as visit planning and task management, enabling field reps to optimise store visits, confirm distribution and pricing, and complete checklists with mobile access even when offline. Consumer Goods Cloud is designed to integrate with existing Salesforce products and partner solutions, so it can scale with business needs and extend into trade promotion management, data integration and more.