SAP Customer Experience logo

SAP Customer Experience

by SAP · Since 1999
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ActiveAvailable globallyCloudOn-premise
Quick facts
VendorSAP
Year launched1999
StatusActive
Location3410 Hillview Ave, Palo Alto, California 94304, US
Countries servedGlobal
Languages19
Integrations1+
Free tier
Free trial
Contact salesYES

About SAP Customer Experience

SAP Customer use is a CRM software platform from SAP that helps improve business performance with scalable and intelligent solutions. It combines CRM and customer use, commerce, and sales applications so businesses can effectively engage customers across multiple channels. The platform supports a range of applications designed to meet diverse customer needs and use AI-driven advancements for data-driven insights. SAP Customer use also provides tools for tracking customer interactions and improving sales processes. Key capabilities: CRM and customer use commerce sales applications data analytics AI-driven insights Best for: businesses that need to improve customer engagement and simplify sales processes.

SAP Customer Experience by SAP is a robust customer service software aimed at enhancing customer relationship management (CRM) for diverse businesses. Designed to unify customer data and interactions, it offers key features such as omnichannel customer engagement, personalized customer journeys, and real-time analytics to streamline and optimize customer service operations. The user interface of SAP Customer Experience is designed with the user in mind, although some might find it complex at first. However, the interface does offer a range of intuitive tools and dashboards that allow users to navigate through different functions smoothly. Customizable views and widgets make it easier for users to tailor their workspace according to their preferences, and the overall design emphasizes clarity and ease of access to vital information. Functionality-wise, SAP Customer Experience stands out with its extensive range of features. These include customer data management, sales force automation, marketing automation, and service management. The platform's ability to offer a 360-degree view of customer interactions is a distinguishing feature that helps businesses gain deeper insights into customer behavior.

Pros & Cons

What users like
  • +1. Powerful Data Storage and Mining Potential: The core concept of SAP CRM is praised for its ability to store and manage large amounts of data, enabling data mining and proactive business planning.
  • +2. Comprehensive Data Capture: The system is designed to capture a wide range of relevant business information.
  • +3. Centralized Information Overview: Provides a comprehensive overview of materials and information in one place.
  • +4. Easy to Understand Once Learned: Once users understand the system's interface and navigation, it becomes easier to input and retrieve information.
What users flag
  • 1. Implementation Challenges/Lack of Integration: A major issue is the implementation process, often involving multiple disparate platforms within SAP CRM that do not communicate effectively. This requires complex data manipulation and export/import processes.
  • 2. Data Incompatibility Between Systems: Different parts of SAP CRM (e.g., Order Entry and Customer Inquiry) use different data structures and terminology, making data integration difficult and time-consuming.
  • 3. Cumbersome and Unintuitive Interface: The user interface is described as cumbersome, not user-friendly, and requiring numerous steps and a manual for even basic tasks.
  • 4. Difficult Role Management: Adding new roles to the system is consistently problematic.
  • 5. Difficulty Using Transactions Correctly: Using transactions within the system is not easy.

Features

Key features

1. 360° Customer Lifecycle Management
Manages customer relationships across all stages, from marketing and sales to commerce and service. This provides a unified view of the customer.
2. Omnichannel Customer Experience
Delivers consistent and engaging experiences across various touchpoints, including e-commerce, marketing campaigns, and customer service interactions. This ensures a seamless customer journey.
3. AI-Powered Insights and Automation
Integrates AI into sales, service, and e-commerce to improve efficiency, personalize interactions, and provide valuable insights. This empowers data-driven decision-making.
4. E-commerce Capabilities
Offers robust e-commerce solutions to drive profitable growth and seize market opportunities. This facilitates online sales and customer engagement.
5. Integration with ERP
Enables seamless integration between CX solutions and SAP ERP systems for enhanced business processes and ROI. This connects customer-facing operations with core business functions.
6. Customer Data Platform (CDP)
Provides a platform to gain detailed customer insights while reducing compliance risks. This helps businesses understand their customers better and adhere to data privacy regulations.

Additional features

1. CRM (Customer Relationship Management)
Manages customer interactions and data throughout the customer lifecycle.
2. CX (Customer Experience) Solutions
Provides industry-tailored solutions for various aspects of the customer journey.
3. E-commerce Experiences
Delivers innovative and engaging online shopping experiences.
4. Marketing Automation
Automates marketing campaigns on a global scale.
5. Streamlined Sales Processes
Optimizes sales processes to improve efficiency and customer relationships.
6. Improved Customer Satisfaction
Accelerates issue resolution and enhances customer service.
7. SAP Commerce Cloud
Offers specific e-commerce functionalities.
8. SAP Customer Data Platform
Provides customer data management and insights.
9. SAP Emarsys
Offers marketing automation capabilities.
10. SAP Service Cloud
Provides solutions for customer service operations.
11. SAP Sales Cloud
Offers sales automation tools.
12. SAP CX AI Toolkit
Provides AI-based tools and insights for CX.
13. AI Agents for Sales and Service
Automates tasks like case routing and knowledge content creation.
14. Sales Interaction Insights
Provides AI-generated meeting briefs and summaries for sales representatives.
15. Automatic Information Extraction
Extracts information from case descriptions to streamline service processes.
16. Integration with SAP ERP
Connects CX solutions with core business processes.

Pricing

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Free version
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Countries & Languages

Global
Countries served
19
Interface languages
11
Billing currencies

Interface languages

EnglishGermanFrenchSpanishItalianPortugueseRussianJapaneseChineseDutchPolishTurkishKoreanSwedishFinnishDanishNorwegianThaiIndonesian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇧🇷BRL🇸🇬SGD

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