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SAS Customer Intelligence 360

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Software Status:Active

About SAS Customer Intelligence 360

SAS Customer Intelligence 360 is a customer engagement platform from SAS Institute that focuses on real-time, individualized customer interactions. It combines data management, analytics capabilities, and multichannel marketing support so businesses can personalize every touchpoint effectively. This platform is designed to help organizations improve their marketing efforts beyond traditional Customer Data Platforms (CDPs). With SAS Customer Intelligence 360, users gain access to capable features that support targeted marketing initiatives and improve customer loyalty. Key capabilities: data management analytics multichannel marketing support customer insights campaign management Best for: marketing teams that need to engage customers in real-time across multiple channels.

SAS Customer Intelligence 360 Details

Vendor
SAS Institute
Year Launched
1976
Location
100 SAS Campus Drive, Cary, NC 27513, US
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All Countries
Languages
English, French, German, Spanish, Italian, Portuguese, Dutch, Japanese, Chinese, Polish
Users
• Large Enterprises, • Marketing Teams, • Data Analysts
Industries Served
• Agriculture, • Banking, • Capital Markets, • Education, • Health Care, • Hospitality, • Insurance, • Life Sciences, • Manufacturing, • Oil & Gas, • Public Sector, • Retail & Consumer Goods, • Small & Midsize Business, • Sports Analytics, • Telecom, Media & Technology, • Travel & Transportation, • Utilities
Tags
• Multichannel Marketing, • Customer Data Platform (CDP), • Customer Journey, • Real-Time Marketing, • Analytics, • Personalization

SAS Customer Intelligence 360's In-App Market Place

Does SAS Customer Intelligence 360 have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€)

Pros & Cons

  • • Effective for customer engagement: Helps organizations engage customers more effectively and personalize interactions.
  • • Powerful analytics: Provides robust analytics tools for understanding customer behavior and campaign performance.
  • • Data integration: Seamlessly integrates with various data sources and marketing tools.
  • • Strong customer service: Receives positive feedback for its customer support.
  • • Effective for business growth: Helps businesses optimize marketing efforts and drive growth.
  • • High price: Can be expensive for medium and small-sized businesses.
  • • Steep learning curve: May be challenging to learn and use, especially for those new to the platform.
  • • Limited user interface: Some reviewers find the interface could be more user-friendly.
  • • Data extraction limitations: May have limitations in extracting specific data for analysis.
  • • Potential for slow performance: Can experience slowness when dealing with large datasets or complex analyses.

SAS Customer Intelligence 360's Support Options

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