About Selma
Selma is an AI-powered digital financial advisor and investment platform that creates personalized, globally diversified ETF portfolios tailored to individual life goals and financial situations.
Selma is a Swiss-based robo-advisor and digital financial assistant designed to make investing accessible, transparent, and personalized. By leveraging AI-powered algorithms, the platform builds and manages globally diversified ETF portfolios that adapt to a user's changing financial situation and goals over time. Selma distinguishes itself through an independent, unbiased approach to product selection, automatic portfolio rebalancing, and active risk management, all while maintaining a transparent fee structure. The service is aimed at both beginners and experienced investors, offering a user-friendly interface, mobile app access, and dedicated human support. While the platform provides a comprehensive digital experience, it is specifically tailored for the Swiss market, with features like Pillar 3a support and compliance with local financial regulations. Users benefit from a holistic approach that covers wealth building, retirement planning, and monthly savings, supported by a team of financial experts.
Pros & Cons
- The platform offers a highly personalized investment experience tailored to individual goals.
- Automated rebalancing and active risk management simplify long-term wealth building.
- Transparent fee structure ensures no hidden costs or kickbacks.
- The user interface is intuitive and designed for both beginners and experienced investors.
- Access to a dedicated human support team complements the AI-powered digital advice.
- The service is primarily focused on the Swiss market, limiting its availability to other regions.
- Investment performance is subject to market fluctuations and is not guaranteed.
- Withdrawals and account closures can take up to one week to process due to the time required to sell investments.
Features
Key features
Crafts investment strategies tailored to individual financial goals and life situations.
Adjusts portfolio allocations automatically to maintain target risk levels and alignment with market movements.
Uses AI to provide personalized financial guidance and investment recommendations.
Monitors market fluctuations and manages portfolio risk to support long-term investment goals.
Provides comprehensive financial planning tools to help users manage their wealth and retirement.
Additional features
Offers unbiased selection of investment products without hidden fees or kickbacks.
Maintains a clear fee structure with no hidden costs for services.
Allows users to withdraw funds or close accounts at any time without additional costs.
Provides access to a human support team for personalized assistance.
Offers a mobile app for users to track investments and manage their financial assistant on the go.
Supports automated monthly savings to help users build wealth over time.
Includes specific tools and strategies for retirement and Pillar 3a savings.
Provides access to a community for learning and sharing investment experiences.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Selma
Selma is an AI-powered digital financial advisor and investment platform that creates personalized, globally diversified ETF portfolios tailored to individual life goals and financial situations.
Selma Details
Selma's In-App Market Place
Does Selma have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (Fr), CNY (¥), SEK (kr), NOK (kr), DKK (kr)
Pros & Cons
- The platform offers a highly personalized investment experience tailored to individual goals.
- Automated rebalancing and active risk management simplify long-term wealth building.
- Transparent fee structure ensures no hidden costs or kickbacks.
- The user interface is intuitive and designed for both beginners and experienced investors.
- Access to a dedicated human support team complements the AI-powered digital advice.
- The service is primarily focused on the Swiss market, limiting its availability to other regions.
- Investment performance is subject to market fluctuations and is not guaranteed.
- Withdrawals and account closures can take up to one week to process due to the time required to sell investments.
Selma's Support Options
Selma's Alternatives
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