Selro logo

Selro

by Selro
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ActiveAvailable globallyCloud
Quick facts
VendorSelro
Year launched
StatusActive
Location450 Brook Drive Green Park Reading RG2 6UU UK
Countries servedGlobal
Languages1
Integrations52+
Free tier
Free trialYES
Contact sales

About Selro

Selro is a multi-channel inventory and order management system from Selro that helps manage e-commerce businesses. It provides features for managing listings, stock, and orders across various platforms, so businesses can maintain oversight and control over their operations. Selro includes multi-channel order management, shipping courier integration, accounting integration, and reporting and business insights to support informed decision-making. The software's capabilities enable users to easily synchronize inventory levels, automate shipping processes, and generate detailed reports for analysis. Key capabilities: multi-channel order management shipping courier integration accounting integration reporting business insights Best for: e-commerce businesses that need efficient management of inventory and orders across multiple sales channels.

Selro is a robust, cloud-hosted Multi-Channel eCommerce Management platform that excels at centralizing operations for online retailers. Its core value proposition is the seamless integration of over 40 sales channels with powerful features like real-time inventory sync, dynamic repricing, and multi-carrier shipping automation. Selro provides an excellent all-in-one feature set (16 total modules) for an accessible starting price (from around $97/month), making it highly attractive to SMEs and multi-channel sellers looking to grow. However, potential users should be aware of reported issues regarding system bugginess and the occasional shortcomings in customer support and the full implementation of all features. It's a high-value tool, but some users may experience instability.

Pros & Cons

What users like
  • +The automated repricing tool helps with maintaining competitive pricing and optimizing sales.
  • +Streamlines order processing from label printing to financial logging
  • +Crucial inventory and stock updates happen in real-time across all platforms
  • +Highly versatile for multi-channel sellers.
What users flag
  • Not able to export all SKUs/data at once.
  • The software can be buggy, with some functions not working as expected.
  • The support is sometimes slow and unhelpful

Features

Key features

Multi-Channel Listing Management
Allows users to create and manage product listings across over 40 sales channels (marketplaces and webstores) simultaneously, saving time and ensuring consistency.
Centralized Inventory & Stock Control
Automatically synchronizes stock levels across all connected sales channels in real-time, preventing overselling and ensuring accurate inventory tracking from a single platform.
Multi-Carrier Shipping Integration
Connects with major shipping carriers (e.g., Royal Mail, FedEx, DPD) to automate label creation/printing and instantly send fulfillment tracking details back to the sales channels.
Automated Repricing Tool
Dynamically adjusts product prices across different marketplaces based on competitor pricing and current stock levels, helping sellers maintain competitive pricing and maximize profit.
Integrated Accounting Feed
Automatically links sales data to popular accounting software (like Xero and QuickBooks), ensuring sales receipts and financial records are generated accurately with every order.

Additional features

Multi-Channel Listing Tool
Create, manage, and revise product listings across marketplaces and webstores.
Multi-Channel Inventory and Stock Control
Real-time synchronization of stock quantities across all selling platforms.
Multi-Channel Order Management
Aggregates and streamlines orders from every channel into one place for efficient processing.
Multi-Carrier Shipping Solution
Connects with couriers for label generation, tracking, and fulfillment automation, including print support for thermal printers.
CRM (Customer Relationship Management)
Tools for managing customer data, communication, and order history.
Accounting Integration
Automates the feed of sales data and receipts to external accounting software.
Purchase Order Management
Tools to manage supplier relationships and track inbound stock via purchase orders.
Warehouse Management (WMS)
Includes flexible and automated picking/packing methods to quickly process large volumes of orders.
Customizable Reporting & Analytics
Generate detailed reports on sales, inventory movement, and performance metrics to gain business insights.
Product Bundling/Kitting
Allows creation of product bundles to offer value deals, which helps increase sales opportunities and average order value.
Barcode Scanning
Supports the use of barcode scanning for quick and accurate inventory updates and order fulfillment.
Automated Email Notifications
Set up automated emails for order status, shipping updates, and marketing promotions.
Role-Based Access Control
Assign specific roles and permissions to staff accounts for secure and organized system access.
Product Attribute Management
Define and manage product details to enhance listings and searchability across different channels.
Discount and Promotion Management
Tools to create and manage sales and promotional pricing to attract customers.
API Access
Available in higher-tier plans to allow custom connections and data synchronization with other systems.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Standard

GBP 79

Growth

GBP 150

Enterprise

GBP 300

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇬🇧GBP🇪🇺EUR

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