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SevenRooms

by SevenRooms · Since 2011
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ActiveAvailable globallyCloud
Quick facts
VendorSevenRooms
Year launched2011
StatusActive
Location386 Park Ave S, 8th Floor, New York, NY 10016, US
Countries servedGlobal
Languages13
Integrations5+
Free tier
Free trial
Contact salesYES

About SevenRooms

SevenRooms is an all-in-one marketing and operations platform from SevenRooms that helps grow the hospitality business. It combines built-in guest analytics, CRM & segmentation, and marketing automation so users can manage reservations and guest interactions effectively. The platform is purpose-built for the hospitality industry, allowing for automated guest database management and simplified communication through email marketing. With these features, users can take the guesswork out of guest work and focus on improving their customer use. Key capabilities: guest analytics CRM & segmentation marketing automation email marketing automated guest database Best for: hospitality businesses that need to manage guest interactions and marketing efforts efficiently.

SevenRooms by SevenRooms is a comprehensive reservation management system designed for hospitality businesses, including restaurants, hotels, and event venues. Its primary purpose is to help businesses optimize their guest experience, streamline reservations, and enhance customer engagement. Key features include table management, guest profiles, CRM tools, integrated POS systems, and detailed analytics. The user interface of SevenRooms is clean, modern, and highly intuitive. It’s designed to be user-friendly with a minimal learning curve. The dashboard provides a centralized view of reservations, guest preferences, and real-time table availability. The navigation is straightforward, with easy access to critical functions such as booking management, guest profiles, and reports. Unique design elements, like the drag-and-drop table map and customizable seating arrangements, allow staff to efficiently manage floor plans and reservations without confusion. In terms of functionality, SevenRooms offers a robust set of features that help businesses manage reservations, track guest preferences, and improve customer relationships. Notable features include the ability to create detailed guest profiles, integrate with loyalty programs, and send automated confirmations and reminders.

Pros & Cons

What users like
  • +AI auto-seating efficiently turns tables, directly leading to increased covers and revenue.
  • +Commission savings are significant by shifting bookings from third-party sites to the direct channel.
  • +The unified CRM enables highly personalized service and targeted, automated marketing campaigns.
  • +Events and ticketing tools transform the venue into a powerful platform for prepaid revenue generation.
  • +Seamlessly supports multi-venue and multi-brand operations with centralized group reporting.
What users flag
  • The pricing is customized and non-transparent, often making it expensive for smaller, single-unit restaurants.
  • The steep learning curve due to the platform's depth may challenge non-technical staff adoption.
  • Some users report UI clutter and occasional bugs, which can disrupt operations during busy times.
  • The system is more complex than basic reservation apps, potentially oversizing the solution for simple needs.
  • Full benefits require integrating all existing tech (POS, etc.), which requires substantial setup effort.

Features

Key features

All-in-One CRM and Operations Platform
SevenRooms is a unified system combining CRM, marketing, and operations tools specifically built to automate revenue growth and personalize guest experiences.
Automated Guest Database (CRM)
Automatically builds rich guest profiles within a unified, purpose-built database, which can be enhanced via 100+ integrations and an open API.
Advanced Revenue and Table Management
Features include a smart auto-seating algorithm, revenue management, and tools to manage reservations, seating, waitlists, and turns efficiently, boosting cover counts.
Personalized Automated Marketing
Utilizes guest data to create personalized campaigns for email and text marketing that are proven to automatically bring first-time guests back as regulars.
Direct Revenue Generation and Commission Savings
Allows venues to sell ticketed events, experiences, and add-ons directly, generating significant revenue and saving substantial fees from third-party platforms.

Additional features

Automated Guest Database
Automatically builds and unifies guest profiles for easy access and personalization.
CRM & Segmentation
Tools for managing customer relationships and segmenting the database for targeted actions.
Email Marketing
Capabilities to design and send marketing campaigns directly to guests.
Text Marketing
Allows personalized marketing outreach via text message.
Marketing Automation
Systems that automatically trigger campaigns to drive repeat business.
Search, Social & Discovery
Tools to help customers find the venue through search engines and social channels.
Reservations & Waitlist
Core functionality for managing bookings and keeping track of waiting customers.
Events, Experiences & Add-ons
Enables direct sales of special events, upgrades, and experiences to guests.
Private Line
Functionality for direct and private communication with guests (e.g., dedicated phone line service).
Loyalty & Perks
Tools for creating programs to reward repeat guests and drive loyalty.
Reputation Management
Functionality to aggregate and manage guest feedback and online reviews.
C. Operations Hub
Front-of-House Management
Technology designed to streamline the work of the front-of-house team.
Table Management
Tools for efficient seating, turn management, and optimizing the dining room floor.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
13
Interface languages
20
Billing currencies

Interface languages

EnglishSpanishFrenchItalianPortugueseGermanDutchRussianChineseJapaneseKoreanArabicThai.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇷🇺RUB🇨🇭CHF🇳🇿NZD🇸🇪SEK🇭🇰HKD🇸🇬SGD🇳🇴NOK🇰🇷KRW🇮🇳INR🇧🇷BRL🇿🇦ZAR🇲🇽MXN🇹🇷TRY

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